12/1/2009 | Press and Communications Department - Alimentaria Exhibitions

• Leading international companies such as Constellation confirm their presence at the event
• More than 1,000 international wineries and 24,000 m² of exhibition space for Alimentaria’s largest show
• Spain’s top wine-producing groups return to Intervin, asserting the strength of the sector
• Firms in the sector use Intervin as a way to move abroad and improve their network of international contacts

Preparations for the wine and spirits sector’s benchmark international event are moving forward at cruising speed: Intervin 2010 will achieve previously unprecedented rates of internationalisation with the participation of more than 1,000 wineries from the world’s major wine-producing regions. They will be joined by the best Spanish producers to confirm yet again the exceptional nature of this unbeatable platform for promoting and exporting wines, spirits and everything connected to wine culture.

At yet another edition, Intervin 2010 is achieving its highest expectations in the international arena in terms of the presence of firms and buyers. Space allocation for Alimentaria’s wine and spirits show took place several weeks ago. The event will include the presence of wineries, buyers and distributors from the world’s most representative wine-producing regions, in addition to countries without a tradition in the sector, but which take advantage of their presence at Intervin to open up new consumer markets in their areas of influence.

With well-established and internationally recognised history and influence, the very top market leaders in the sector place their bets on Intervin 2010 by attending.

Constellation Europe at Intervin 2010
Constellation Europe will be showcasing a number of their award-winning wines at Alimentaria 2010. Intervin, the wine and spirits show, will provide an opportunity to taste wines from an unrivalled portfolio of bestselling New World wines along with news of the latest product and marketing initiatives.

A number of the world’s best-selling brands will be available tot taste at the fair and include a range of wines from one of Australia’s favourite wine brands; Hardys. From California it’s an opportunity to see the range from iconic winery, Robert Mondavi alongside the popular Echo Falls. From Canada, the world’s best-selling ice wine Inniskillin plus the newly launched range of Chilean wines Gran Tierra. Also showcased will be Novilo and Kim Crawford from New Zealand and Kumala from South Africa. A range of cider will also be represented and include well-known names such as Olde English, Gaymers and Blackthorn.

From France, prestigious names of the stature of Marie Brizard – which will present its wines, liqueurs, tequilas, vodkas, anisettes, gins and cognacs, Sopexa and Perpignan Mediterranee, will exhibit their best offerings at Intervin 2010.

Portugal will do the same, with Quinta do Feital bringing the most complete group of exhibitors from Portuguese wineries to Intervin. Casa Agrícola Reboredo Madeira will also present sublime wines from the Douro region.

Together with France and Portugal, Italy, another major wine producer and consumer, will place its bets on Intervin to promote the country’s most select products. And so Compagnia Italiana del Vino will present the best wines of Piedmont (Barbera D.O.C. and Moscato Spumante), Lombardy (Bonarda D.O.C.), Veneto (Pinot Grigio, Merlot and Cabernet), Tuscany (Chianti D.O.C.G.), Abruzzo (Montepulciano D.O.C.), Puglia (Trebbiano and Sangiovese) and Sicily (Nero d’Avola).

Latin America will also be guaranteed an important role at Intervin 2010 with the presence of countries such as Colombia, Panama and Peru.

More than 1,000 companies will present interesting proposals for specialised distribution and trade. Over five days at Fira de Barcelona’s Gran Vía venue, Intervin 2010 will host suppliers from all over the world, who will come bearing the traditional specialties of their countries.

Intervin, international stepping stone for the Spanish sector
The broad range of offerings represented, clear focus on business, professional environment, compact selection of international participants and its prestige in the trans-national market are the main key factors of Intervin’s success. The show has established itself as an indisputable barometer for the situation in the national and international wine market.

Its quality and effectiveness take on special importance in an economic context such as the present. The domestic market is mature and Spanish producers acknowledge that due to the difficult situation in this market – in which per capita consumption has dropped below 25 litres – the great potential for the future lies in export markets, taking into account that some 43 million consumers around the world drink Spanish wine.

Alimentaria expects to receive visits from 150,000 international buyers. Traditionally, Intervin is among the shows most visited by professionals, who are characterised by their role as executives with significant purchasing power and decision-makers within their respective organisations.

Furthermore, Alimentaria 2010 is working on a strong programme for international buyers invited by the organisers, both through the Hosted Buyers programme and the Distribution Conferences within the Latin America, Asia, Central and Eastern Europe, Western Europe, United States and Canada, and the Middle East International Projects. It should be taken into account that a significant portion of the importers and distribution companies that will take part in these activities operate mainly in the wine sector.

In short, Intervin 2010 is an excellent opportunity for foreign marketing and promotion. The major international Spanish wine-producing groups, such as Freixenet, Codorniu, Miguel Torres, Felix Solis, Juvé & Camps, Dinastía Vivanco, Osborne, González Byass, CUNE Paternina, Protos, Grupo Garvey and Bodegas Alejandro Fernández Tinto Pesquera, among others, recognise this in their commitment to the event.   

Together with the above, large and small firms also tackle the challenge of internationalisation at Intervin, making use of the show to gain access to a large network of international contacts of interest to them. Their participation, individually or as part of groups of exhibitors with the presence of Spanish designations of origin, is the most visible sign of the rich diversity of the exhibition.

A notable role for Spanish wine production in the world
Spanish wines are becoming increasingly more important in the international market. After relegating France to third place in the volume ranking for wine exporting countries in 2008, Spain held on to its number two position in 2009, according to the International Organisation of Vine and Wine (OIV). It is very close to Italy, with the two countries being separated by just 300,000 hectares, demonstrating that Spanish wine maintains its exceptional position abroad.

The seven markets with the greatest presence of Spanish wines are U.S.A., United Kingdom, Germany, Belgium, Switzerland, Netherlands and Mexico. Overall, in 2008, 4.35 billion Spanish wines were marketed in the food and beverage channel in these seven major markets, 0.6% more than the previous year, when the figure was 4.32 billion.

Germany is the main importer of Spanish wines, followed by the U.S.A. and the United Kingdom. All three traditionally send buyers to visit Alimentaria.

For its part, Spain is an important market for international firms and varieties. According to the Spanish Spirits Federation, the Spanish market ranks fourth in Europe in the consumption of spirits, with some 220 mL, valued at 7 billion euros. 
And to round off the wealth of offerings at Intervin, the show will once again hold Vinorum – this time as part of the extensive Taste & Flavours of Spain programme – as a space for reflection and education on the culture of wine production. It will include programming with sampling and pairing areas, a wine tasting bar with more than 150 options and an area for seminars and workshops presented by internationally renowned specialists.

Communication and Press Department
Susana Santamaria / Xavier Bertomeu
C/ Diputació, 119. 08015 Barcelona
Tel: +34 93 452 11 04 – Fax: +34 93 452 18 01
prensa@alimentaria.com

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