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The company’s main trade fairs are Alimentaria, Barcelona Degusta, and Barcelona Tecnologías de la Alimentación (Bta), in Barcelona; Alimentaria Lisboa, in Portugal; Alimentaria México, in Mexico City; and the newest launch Alimentaria Mercosur, in Argentina.
 Alimentaria Exhibitions – a joint venture between Fira de Barcelona and Reed Exhibitions – occupies a leading position in the food and beverage trade fair sector in the countries where it operates. It manages over 200,000 m2 of net exhibition space, welcoming 6,000 international exhibitors from food and beverage manufacture, trade, equipment and technology, mobilising around 200,000 professionals in these sectors.
The expansion planned by Alimentaria Exhibitions for its trade fairs has as its focus the consolidation of the leading exhibition -Alimentaria- as well as the gradual expansion of the specialised secondary fairs, such as that which was carried out in Barcelona: the end manufactured product on the one hand (Alimentaria), technology and machinery (Bta.) on the other, and special attention provided to the sectors with the strongest influence on each market.
The Spanish model is very highly regarded in Latin America, where partnership schemes are common. In such schemes, a local partner is chosen who has a large influence on the sector. As a result, industrial and commercial synergies are grouped together. These synergies favour the consolidation of international trade operations at each of the trade fairs.
Barcelona food technology, Bta
Barcelona food technology (Bta) is the most important food and beverage technology trade fair in Spain. It is held in the Catalan capital every three years. Through three single-theme shows – Tecnocárnica, Ingretecno and Tecnoalimentaria – the event presents professional visitors with a full range of the technology, machinery and intermediate products required by the food and beverage industry. 11 - 15 May 2009 the Bta show will return to the modern facilities at Fira de Barcelona’s Gran Vía venue. The eleventh edition will bring an important new feature: Bta will be held simultaneously with Hispack –International Packaging Exhibition. This will make it the best international business platform for the packaging and food technology industry. The Bta & Hispack project will occupy a total of 90,000 m2, with 3,500 exhibitors and 60,000 buyers.
Alimentaria Lisboa
With close to ten editions behind it, Alimentaria Lisboa, International Food and Beverage Exhibition, is the undisputed leader of the Portuguese trade fair scene, and ranks among the top four European trade shows. Organised jointly by Alimentaria Exhibitions and Feira Internacional de Lisboa (FIL), Alimentaria Lisboa is a strategic business platform which every two years takes charge of strengthening commercial relations between countries in the sphere of Portuguese influence. Over 2,000 brands and 34,000 visitors from all over the world speak of the success of the event. A commitment to innovation, distribution and quality takes shape in sections such as the New Product Area, Intelligent Shop and Flavours of Portugal. The latest new products, the retail sector and high-quality food are concentrated in this area, the show’s main attractions. Alimentaria Lisboa will be held 29 April - 1 May 2009 at the FIL venue. Exhibitors are expected to number 1,400.
Alimentaria México
Alimentaria México, the food and beverage exhibition, has become an excellent international gathering of professionals from the sector and a benchmark for the Latin and Central American markets. The show, which is held annually in the Mexican capital, returns 2 - 5 June 2008, and is jointly organised by Alimentaria Exhibitions and E.J. Krause. Close to 450 exhibitor companies from all over the world and 12,000 sector professionals take part in this annual event. Alimentaria México supplements the products on show with a busy schedule of professional activities: the Distribution and Logistics Seminar, TENDENCIAS – Mexican Gastronomy Conference, the Innoval Pavilion, Nutrition Seminars, the National Sommelier Competition, wine tastings, and more.
Alimentaria Mercosur
Alimentaria Mercosur is Alimentaria Exhibitions’ newest trade show offering. It takes place annually at Predio Ferial La Rural in Buenos Aires (Argentina). The event has represented a step forward in the company’s international expansion strategy, strengthening the brand in the Americas, a natural market for Alimentaria. The next edition of Alimentaria Mercosur will be held 12 - 14 August 2008. 130 exhibitors and 14,000 visitors are expected to take part in the over 10,000 m2 of exhibition space.
Barcelona Degusta
Alimentaria Exhibitions presents a show which is unprecedented in Spain. It is dedicated to gastronomy and aimed at the general public. Barcelona Degusta, Food and Beverage Exhibition for Consumers, brings products and everything food-related to cooking and health enthusiasts. Barcelona Degusta 2009 will take place 6 - 9 March at Fira de Barcelona’s Montjuïc venue. At what will be the third edition, 600 exhibitors and 44,000 visitors are expected. They will be able to discover everything about eating: high-quality products to sample and purchase, a culinary library, master classes from top experts and leading chefs, educational sessions and a wide variety of kitchen equipment and utensils.
Alimentaria Exhibitions
Comunication and Press Department
+34 93 452 11 04
prensa@alimentaria.com |
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