Alternative protein: business oportunities for the FMCG industry

The alternative protein boom is a trend that is on everyone's lips; where modes of consumption, technological and financial interests and, clearly, new business opportunities and categories of mass consumption are interposed. The strategy consultancy Loop New Business Models organizes a round table with different key players in the sector (representatives of the technological vision, Retail, brands, classic protein, different alternative proteins -plant based, algae, insects , fungi, etc. -) to analyze, with a cross-sectional and applied vision, what are the business opportunities that the food industry has at its disposal and how it can develop new product categories around the concept of alternative protein. In addition, Loop will present an extensive recent report on alternative proteins and their commercial chiaroscuro.