Brand protection and know-how as a tool of competitiveness

We will briefly explain the different legal forms of protection of a company's intangible assets in the beverage and food sector. We will find out what the various forms of industrial property protect: trademarks, designs, patents, trade secrets and why it is advisable to legally protect our assets through industrial property registrations. We will also see why investing in the protection of intangible assets is always a good strategic decision and how to deduct the costs incurred in this protection.