How to objectify the speech of innovation between Manufacturers and Distributors to create value in Mass Consumption
Why is there a high percentage of failure in launching new products to the market? Could it be that we do not agree? Are we really all talking about the same thing? Do we agree that innovation is the key lever in generating value in the market? We will debate with the AECOC working group on Efficient Innovation, which has focused on objectifying the innovation discourse, classifying its typology and reflecting on which KPO's are key to measuring its success, so that this contributes to a better understanding of innovation. between Manufacturers and Distributors, and its setting in Proposal of speakers to be confirmed.
Agora by AECOC
Why is there a high percentage of failure in launching new products to the market? Could it be that we do not agree? Are we really all talking about the same thing? Do we agree that innovation is the key lever in generating value in the market? We will debate with the AECOC working group on Efficient Innovation, which has focused on objectifying the innovation discourse, classifying its typology and reflecting on which KPO's are key to measuring its success, so that this contributes to a better understanding of innovation. between Manufacturers and Distributors, and its setting in Proposal of speakers to be confirmed.
