Sophistication of the halal consumers & Muslim friendly marketing.

The growth of the Muslim population at a global level, its youth and digital skills and the significant development of a global Muslim middle class have made its tastes and consumption patterns increasingly demanding, sophisticated and diversified. This, together with the massive use of digital technologies by these consumers, has led to the emergence of new marketing channels specialized in this type of consumer (Islamic marketing) and a whole digital world around them (influencers ...)