The challenges presented by the new consumer: purchasing and consumption habits

How have consumer needs and priorities changed? What do you ask companies? In this session we will see the evolution of the purchase and consumption behavior of the shopper and what changes are here to stay. We will present the results of the recent 8th Wave of the AECOC Shopperview Barometer, changes in purchasing and consumption behavior inside and outside the home. We will address issues that are relevant and of great impact for FMCG companies such as the rise of online shopping, the growing life at home, the impact of teleworking, the healthy and sustainable awareness of the consumer, all of them drivers of change in the new consumer.

Tickets: https://www.aecoc.es/activity-no-forma-jornada/los-retos-que-presenta-el-nuevo-consumidor-habitos-de-compra-y-consumo/barcelona-04042022/