From Asia to the plate

Nissin's instant noodles now have a new exclusive distributor for the retail channel in Spain

Masoliver, one of the leading companies in the distribution of quality food and beverage products in Spain, brings a taste of Asia to Alimentaria. The company has become the exclusive distributor of Nissin noodles, the world leader in the production and sale of Japanese instant noodles, for the retail channel in Spain.

The two companies are working together to relaunch the brand in Spain. A brand founded in 1958, which has a turnover of more than 4 billion euros and whose products are present in more than 80 countries around the world.

It is not their only bet. Masoliver also brings to this edition of the fair its commitment to the environment and its commitment to a healthy lifestyle. Thus, the company has expanded its parapharmacy distribution with PureBorn, the leading brand of organic nappies and the first one to use packaging with 40% less plastic. In support of healthy habits such as exercise, Masoliver distributes Optimum Nutrition, a protein powder supplement for professional and amateur athletes, designed to prepare the body before and during physical activity.

Masoliver’s sweetest bet is Baileys Chocolates, bonbons, chocolate bars and truffles and Baileys liqueur.

Discover more new products from Alimentaria exhibitors