Coca-Cola Europacific Partners (CCEP) will be at Alimentaria to present some of Coca-Cola’s new products for this year. These include the new launches of the mixer portfolio, in which Royal Bliss and its commitment to energy drinks stand out, as well as the new items in soft drinks, with the new Fanta varieties: ‘WhatTheFanta’ and ‘Watermelon’.
Coca-Cola will have an exhibition space at the fair divided into several areas. One of the main attractions will be the bar, where visitors will be able to taste the mixers prepared by the Royal Bliss Brand Ambassadors, who will explain the range of possibilities offered by this premium range of mixers, both for distilled spirits and for pairing with other flavours and gastronomic products.
There will also be an area where Coca-Cola’s sustainability projects will be explained, as well as an exclusive area for customers and guests where the Costa Coffee brand will be the main attraction.
Coca-Cola’s presence will be complemented by its participation in various presentations and round tables to analyse the challenges facing the hospitality sector. In these presentations, the company’s strategy will be presented in order to seek through digitalisation better attention and service to customers and respond to the new forms and habits of consumption. There will also be a discussion on packaging innovation and Coca-Cola’s latest advances in this area within the framework of its ‘Avanzamos’ sustainability strategy, among other topics.