“Drinks with fruit, vegetables and whatever else nature has to spare”. This is how Innocent, the natural smoothie and juice company, describes its activity. It will visit Alimentaria with its selection of drinks for 2022, including smoothies (a mixture of fruit juice and fruit purée), super smoothies (with fruit, vegetables, flax seeds and vitamins), Innocent plus (a combination of fruit and vegetables with super-foods and vitamins, matcha, spirulina and guarana), fruit juices and 100% natural coconut water.
This year’s three new references are orange juice with pulp, clementine and mandarin juice and the Azulmente super smoothie. In addition to these new varieties, Innocent will showcase its four-star products at this year’s fair: strawberry & banana and mango & passion fruit smoothies, pulp-free orange juice and tropical juice.
All the brand’s drinks must be kept cold (at between 0ºC-8ºC). They’re 100% natural, without any preservatives, colourings or additives and free of added sugars and concentrates.
Innocent is also a charitable and environment-friendly company. The firm donates 10% of its profits to the Innocent Foundation, an organisation set up in 2004 to help to alleviate world hunger. This year it’s opened its La Licuadora factory, where it produces its drinks by means of a 100% CO2 neutral process, as it’s powered exclusively with wind and solar energy.