For Paulo Soares, the next edition of Alimentaria – April 20th – 23rd, 2020 – will be his second year Intercarn president. Since 2016, he has been Campofrío Food Group’s Regional General Manager for Southern Europe and the United States, a position that he combines with the position of CEO of Campofrío España. With a degree in Business Administration from ISCTE (Instituto Superior de Ciências do Trabalho e da Empresa, in Lisbon), he has a solid track record of more than 25 years in the automotive sector and the consumer goods industry.
Almost a year before its celebration, Intercarn 2020 already had more than 70% of its contracted exhibition area. How do you evaluate this data?
These data show that the Spanish meat industry has once again placed its trust in Intercarn as its main business and internationalisation platform. This support has forced us to expand our space to accommodate a growing offer, with a forecast of around 600 exhibiting companies and, just two months after opening the registration period, most of the most representative companies in the sector had already confirmed their participation in the event.
What are the main incentives for a meat company (both Spanish and international) to participate as an exhibitor in Intercarn?
Intercarn is the European show that offers the greatest sectorial offer and, at the same time, it allows taking advantage of the business derived from the synergies with the other shows that make up Alimentaria, especially Restaurama, dedicated to foodservice. Specifically, we estimate that some 30,000 buyers who visit Alimentaria have meat products in their portfolio.
In addition, Intercarn is a meeting point and debate on the challenges of the sector, as well as the perfect place to publicise and promote products among national and international buyers, mainly innovation.
What can professionals interested in visiting Intercarn 2020 expect?
The show is the right place to learn about the latest developments that we launch to the market and discover the trends in the sector. Intercarn’s offer ranges from traditional meats to the most innovative, fresh meats, hams, sausages, cooked meats and other derivatives, or new prepared meat dishes. In short, a complete showcase where you can find the latest national and international products.
In its next edition, Intercarn will become Alimentaria’s largest show, both in terms of exhibition area and number of exhibitors. How will this benefit exhibitors and visitors from the meat sector?
The next edition of Intercarn will occupy nearly 17,000 m2 of net exhibition space and is expected to bring together 600 exhibiting companies. This growth in the number of exhibitors and surface area is a faithful reflection of the role that the sector occupies in the national economy and contributes to consolidating its international prestige.
The value chain of the meat industry in Spain represents nearly 3,000 companies, a business that accounts for 2.2% of total GDP, being the fourth largest industry in Spain and the first in the Spanish food sector.
What initiatives have you planned to maintain and improve the high level of satisfaction of the show among its exhibitors and visitors?
To improve satisfaction levels we have the Hosted Buyers loyalty and invitation program, which enables key international buyers to actively participate in the thousands of salon-driven business meetings.
Likewise, the Matchmaking tool that Alimentaria makes available to its exhibitors helps them to schedule their meetings more efficiently.
The Spanish meat industry is a global powerhouse. To what extent will it help Spanish companies participate in Intercarn to boost their exports?
Intercarn 2020 is a unique opportunity to show the world the quality of our processes, systems and products. These processes have consolidated us as an international power with exports of 2.35 million tonnes of meat and processed products worth 5,976 million euros, with an increasingly positive trade balance of 528%. To a large extent, these indices are based on the growing external expansion of the pig sector, in which Spain has consolidated its position as the third largest exporter in the world, behind only the United States and Germany.
What opportunities will companies from other parts of the world have if they exhibit in a show in which Spanish products play a leading role?
In Intercarn 2020 we have promoted the participation of international companies so that they have the opportunity to present their novelties and open new lines of business. In this sense, Alimentaria will reinforce invitations to key international buyers belonging to the leading companies in industry and distribution, in order to ensure meetings with exhibitors and make the most of their presence at the show. In the next edition we hope to once again count on the presence of countries such as Germany and Romania, and special emphasis is being placed on recovering the participation of leading countries in the meat sector in Latin America such as Argentina, Brazil and Mexico, as well as the USA.
What are the great challenges for the future that the meat sector has to face in order to continue growing?
One of the challenges facing the meat sector is to better understand our processes, the quality throughout the supply chain and the strict regulations met by the meat industry in Spain.
Likewise, the meat sector must maintain its commitment to innovation in order to respond to the new demands of a consumer who, at the same time, adopts new consumption habits. All this, always complying with the regulations in a context of globalization that requires complex systems of control of traceability and food safety.