The Brazilian exhibiting companies will occupy a total area of about 100 m2
Alimentaria, in addition to being the sector’s most important event in Spain, is an international benchmark, which is why countries such as Brazil have increased their interest in the show. In this regard, the 2020 edition, the South American country will make its debut at the event with a national pavilion, under the umbrella of the Brazilian Council of Import and Export Trade Companies (CECIEx – Conselho Brasileiro das Empresas Comerciais Importadoras e Exportadoras).
The International Food, Beverage and Food Service Exhibition is already preparing its next edition, which will take place from April 20 to 23 at Fira de Barcelona. For the first time, Brazil will attend the event with a national pavilion, which will occupy an exhibition area of around 100 m2. In the words of Lucas Franceschini, in charge of promoting international trade at CECIEx, “the pavilion will feature import, export and trading companies, each representing, on average, between three and ten Brazilian suppliers, most of them small and medium-sized”.
On the other hand, the 2020 edition is expected to have significant Brazilian buyers. In its 2018 edition, Alimentaria received nearly one hundred attendees from the Latin American country, including more than a dozen purchasing companies which came under the Hosted Buyers programme, promoted by the show’s organisers. Among these were AccorHotels, Baid’nHer, Belpaese Representações, Casa Fiesta Supermarkets, Cencosud Brasil, Comercial Zaffari, Grupo MGB, Organização Verdemar, St Marche and Super Mercado Zona Sul, among others.
Spanish exports to Brazil grow
According to the Spanish Federation of Food and Drink Industries (FIAB), the Spanish food industry exported 145 million euros worth of products to Brazil in 2018, a figure that represents 8% growth over the last decade. Among the Spanish products most in demand by the Brazilians are olive oil (56 million euros) and canned fruit and vegetables (17 million euros), which are widely represented at the show.
For its part, the Brazilian Association of Meat Exporters (Abiec), Brazil exported 53 million euros in beef to Spain in 2018, representing 0.8% of total exports of this type of meat in the country.
With regard to his commitment to Alimentaria 2020, Franceschini stated that ‘Brazilian companies will look to Alimentaria 2020 to find suppliers and distributors of Brazilian products from all over Europe, taking advantage of the international opportunities offered by the show as a way to enter the European continent.
As J. Antonio Valls, managing director of Alimentaria Exhibitions, points out, ‘for companies from Brazil, participating in and attending the benchmark food and beverage industry trade show in Spain is a great opportunity to increase their sales in the Spanish market and its areas of influence, where the Brazilian food and beverage sector still has great potential for growth.
Alimentaria returns with renewed content
Alimentaria will take place from 20 to 23 April 2020 at the Fira de Barcelona. The show is preparing a unique edition with renewed content, aimed primarily at strengthening its business character and projecting gastronomy as its differential value, under the sign of innovation that characterises the event. In 2020, Alimentaria aims to renew the internationalisation levels achieved at the last edition, which was attended by nearly 4,500 exhibitor companies, 1,000 of them from 70 countries, and 150,000 professionals, 45,000 of them from 156 countries.
As a new feature, Alimentaria 2020 will include the Alimentaria Trends show, which will cover more than 4,500 m2 and will showcase the latest production and consumption trends, such as delicatessen foods (Fine Foods), organically produced foods (Organic Foods), allergen-free foods (Free From), Halal foods (Halal Foods) and functional foods (Functional Foods).
This show will join the existing ones on the key subsectors of the food industry, such as meat (Intercarn), dairy (Interlact), canning (Expoconser), sweets and snacks (Snacks, Biscuits & Confectionary); the Mediterranean diet, fresh produce, olive and vegetable oils (Mediterranean Foods) and Food Service (Restaurama). Along with them, Grocery Foods will bring together the main consumer goods companies. For its part, International Pavilions will bring together all the foreign offer, while Lands of Spain will do the same with the national production of the various Spanish regions.
Alimentaria and Hostelco – the International Restaurant, Hotel and Community Equipment Show – are once again joining forces to provide distribution and the Horeca channel with the most complete and comprehensive range of food, gastronomy and hotel and restaurant equipment. In addition, they will jointly organise activities with great added value, such as The Experience, a space in which workshops, gastronomic classrooms and showcookings will take place.