The trade relationship between the Spanish and Canadian food sectors is developing exceptionally well
The preparation of the next international Food, Drink and Food Service trade show, set to take place from 20th to 23rd April at Fira de Barcelona, is already underway. In addition to being the sector’s most important event in Spain, Alimentaria 2020 is also a benchmark in the international arena, which is why countries such as Canada have increased their interest in the trade show. In this regard, in 2020 the North American country will make its first appearance at the event with a national pavilion, under the umbrella of the Canadian Food Exporters Association (CFEA).
The trade relationship between the Spanish and Canadian food sectors is developing exceptionally well, a trend which is reflected in the exponential rises in exports and imports over the last five years. As confirmation of these excellent relations, the North American country will attend Alimentaria for the first time in 2020 with a national pavilion organised by the Canadian Food Exporters Association (CFEA). At the event Canadian professionals will be able to find the largest choice of national and international products from the sector, as well as the new trends in the industry.
In 2018 Alimentaria received more than 70 Canadian visitors, including more than twenty purchasing companies which attended the Hosted Buyers programme, promoted by the trade show’s organisers. These include Sobeys, KJOverwell, DB Wines, Candispro, Cosecha Imports and United Stars, all with individual annual turnovers in excess of €2 M.
According to the Spanish Federation of Food and Drink Industries (FIAB in its Spanish initials), Canada is a highly attractive market with great potential for the food sector. Thus, in 2018, the organisation ranked it as the fifth priority market for the Spanish food and drink industry.
The Comprehensive Economic and Trade Agreement (CETA) between the EU and Canada entering into force in 2017 has boosted the growth of Spanish sales of food and drinks in the North American country. In this regard, the Spanish food industry exported products to Canada worth €248 M in 2018, representing an increase of 12.7% since 2013, according to the FIAB. The Spanish products most in demand among Canadians include wine, fruit and vegetable preserves and olive oil, all of which feature prominently at the trade show.
Opportunities for the Canadian food industry
Canadian companies are also interested in increasing their business share in Spain, as demonstrated by the latest statistics on exports from the North American country. Thus, according to data provided by the Canadian Government, Canadian food companies sales to Spain have increased by 86% over the last five years, reaching €33.8 M in 2018. The consignments most widely exported to Spain include shellfish (€21.5 M), vegetable-based preparations (€3.3 M), salted and smoked fish (€2.4 M), frozen fish (€1.3 M) and sugar (€0.9 M).
As J. Antonio Valls, managing director of Alimentaria Exhibitions, points out, “Spain is full of opportunities for the Canadian food industry, and vice versa; this is reflected in the sharp rise seen in trade between the two countries in recent years. For Canadian companies,participating in and attending the leading food industry trade fair provides a great opportunity to increase their sales in the Spanish market and their areas of influence, where the Canadian food and drink sector still has a great deal of growth potential”.
Alimentaria returns with renewed contents
Alimentaria will be held from 20th to 23rd April 2020 at Fira de Barcelona’s Gran Via venue. A unique trade show is being prepared with renewed contents, mainly aimed at enhancing its entrepreneurial nature and projecting gastronomy as its differential value, with the hallmark of innovation that characterises the event. In 2020 Alimentaria will seek to reaffirm the levels of internationalisation achieved during the previous event, which was attended by 4,500 exhibiting companies (1,000 of them from 70 different countries) and around 150,000 professionals (45,000 of them from 156 different countries).
In addition, the event is structured around the meat industry (Intercarn), dairy products (Interlact), preserves (Expoconser), sweets and snacks (Snacks, Biscuits & Confectionery), the Mediterranean diet, fresh produce, olive and vegetable oils (Mediterranean Foods) and Food Service (Restaurama). Together with them, Grocery Foods will bring together the large food consumption companies. For its part, International Pavilions’ marketing has already exceeded 60%, seven months before the start of Alimentaria 2020, an unprecedented figure when compared to that achieved in the months leading up to the previous editions of the event. It will bring together all the foreign products, while Lands of Spain will do the same with the national production of the diverse Autonomous Communities in Spain.
The main new feature of Alimentaria 2020 trade show will be Alimentaria Trends, which will display the latest trends in production and consumption, such as delicatessen foods (Fine Foods), organic production (Organic Foods), allergen-free products (Free From), halal preparation (Halal Foods) and functional products (Functional Foods).
For the second consecutive edition, Alimentaria will be held jointly with Hostelco, the International Trade Show devoted to Equipment for Restaurants, Hotels and Catering Groups, in order to provide distribution and the Horeca channel with a comprehensive and cross-cutting range of food, gastronomy and catering equipment. The two events will also jointly organise activities providing great added value, including “The Experience”, a space where workshops, gastronomy classes and cooking shows with prestigious chefs will be held.
The trade show devoted to wines and spirits will begin a new phase in 2020 with its own project. Thus, next year, Alimentaria’s Intervin event will be transformed into Barcelona Wine Week, which will boost the international image of Spanish wine. The new trade show will invite visitors to go on a unique tour of the wine map of Spain and will be held from 3rd to 5th February 2020 at Fira de Barcelona.