Germany bets for the reference fair in Spain as a way of internationalization of its products
The International Food, Beverage and Food Service Show is already preparing its next edition, which will take place from 20th to 23rd April at Fira de Barcelona. Alimentaria 2020, in addition to being the sector’s most important event in Spain, is an international benchmark, which is why countries such as Germany have increased their interest in the show. In this regard, the show’s organisers predict that the participation of German companies will grow by around 10% in the 2020 edition, especially among meat industry firms.
Germany, one of Spain’s main trading partners, is reaffirming its position as one of the countries with the largest presence at Alimentaria. In this regard, the show expects to reach 42 German exhibitors in 2020, representing an increase of 10% over the 2018 edition, a growth especially motivated by companies from the meat industry.
This interest has been consolidated during the last editions of the show. Thus, in 2018, a total of 38 German exhibitor companies took part in Alimentaria, where they occupied a space of 560 m2, an unprecedented number and practically double that achieved in 2014. Of these companies, 24 were direct exhibitors, while the remaining 14 attended as a group under the umbrella of the German Food and Agricultural Products Export Association (GEFA), a German organisation which promotes the export of agri-food products.
Among the firms taking part in Alimentaria 2018 are Landgeflügel, Kreyenhop & Kluge, Bauer Lemans, Erlenbacher, Vion and Bürger, which mainly represent the meat, gourmet, restaurant and mass market sectors.
As J. Antonio Valls, managing director of Alimentaria Exhibitions, the Fira de Barcelona company which organises the event, points out, “the interest of German companies in Alimentaria has grown continuously over the past few editions, doubling its presence. This shows the importance of the event for the food and beverage industry in Germany, a country which has made us an important partner in promoting its products, primarily in Europe and Latin America.
Large purchasing companies
Germany ranked fifth in the visitors’ ranking at Alimentaria 2018. In this regard, it is worth noting the attendance of around 40 purchasing companies which came to the show as guests, as part of the Hosted Buyers programme promoted by the exhibition.
Among these companies are Foodist, Sump & Stammer, Handelskontor Bodenburg, Rewe-Richrath Supermärkte, Prendes and Willenbrock, which are mainly dedicated to gourmet products and whose individual turnover is over 2 million euros.
Canned food and meat, key sectors
According to data from the Spanish Federation of Food and Drink Industries (FIAB), in 2018, Germany was the 5th largest recipient of Spanish food and drink exports, worth 1,857M Euros (a figure that represents 6.1% of total Spanish export turnover in this sector), which represents a growth of 2.4% compared to 2017. By volume, the products most sold to Germany were wine (398M euros), canned fruit and vegetables (319M euros) and processed and preserved meat (156M euros).
For its part, in 2018, Germany exported to Spain 1,715M euros in food products and processed beverages, according to data from the Federation of German Food and Beverage Industries (BVE). Milk and dairy products are the most sold products by Germany in Spain, with a total of 378M Euros in value of its exports in the last year. Next are meat, which accounted for 184M euros; sweets, with 182M euros; processed meat products and coffee and tea, with 122M euros respectively.
Alimentaria returns with renewed content
Alimentaria will be held from 20 to 23 April 2020 at the Fira de Barcelona, Gran Vía venue. The show is preparing a unique edition with renewed content, aimed primarily at strengthening its business character and projecting gastronomy as its differential value, under the sign of innovation that characterises the event. In 2020, Alimentaria aims to renew the internationalisation levels achieved at the last edition, which was attended by nearly 4,500 exhibitor companies, 1,000 of them from 70 countries, and 150,000 professionals, 45,000 of them from 156 countries.
The event is made up of the meat (Intercarn), dairy (Interlact), canning (Expoconser), confectionary (Snacks, Biscuits & Confectionary), Mediterranean diet, fresh produce, olive oil and vegetables (Mediterranean Foods) and Food Service (Restaurama) shows. Along with them, Grocery Foods will bring together the main consumer goods companies. For their part, the International Pavilions – which, seven months before the start of Alimentaria 2020, have already exceeded 60% of their sales, an unprecedented figure compared to that achieved in the months prior to the previous editions of the event – will bring together the entire foreign offer, while Lands of Spain will do the same for the domestic production of the various Spanish autonomous communities.
As a new feature, Alimentaria 2020 will include the Alimentaria Trends show, where the latest production and consumption trends will be presented, such as delicatessen foods (Fine Foods), organically produced foods (Organic Foods), allergen-free foods (Free From), Halal foods (Halal Foods) and functional foods (Functional Foods).
For the second edition in a row, Alimentaria will once again be held with Hostelco – the International Restaurant, Hotel and Community Equipment Show -, joining forces to provide distribution and the Horeca channel with the most complete and comprehensive range of food, gastronomy and hospitality equipment. Both shows will jointly organise activities with great added value, such as The Experience Live Gastronomy, a space in which workshops, gastronomic classrooms and showcookings by the most renowned chefs will take place.