ICEX, España Exportación e Inversiones and Alimentaria Exhibitions have signed an agreement to support the internationalisation of Spanish companies participating as exhibitors at Barcelona Wine Week and Alimentaria Barcelona.
The first edition of Barcelona Wine Week, which will be held from February 3rd to 5th, 2020 in Hall 8 of Fira de Barcelona’s Montjuic venue, will bring together wineries from all over Spain representing practically all the different wine regions, offering an image of the diversity and excellence of Spain’s wines to the rest of the world. The next edition of Alimentaria Barcelona, which will be held from April 20th to 23rd at Fira de Barcelona’s Gran Vía venue, is expected to confirm the participation of the 4,500 exhibitor companies which attended the event last year, of which almost 3,000 were Spanish. Some 150,000 visitors are expected to attend, over 30% of them international, from over 150 countries.
Alimentaria and Barcelona Wine Week act as platforms for representing the Spanish agri-food sector’s export offer to the rest of the world and are important focal points for attracting a professional and discerning public.
ICEX will support both events by selecting international buyers on the five continents who are willing to increase their portfolio of Spanish products. In addition, through the Economic and Commercial Offices, they will help these buyers to close their interviews on the digital platform set up by Alimentaria and will subsequently monitor the success of these meetings. By virtue of this collaboration agreement, the aim is to attract more than 100 international buyers for both events, in addition to those invited by the organisers themselves.
María Peña, Managing Director of ICEX emphasizes that “this action strengthens our action plan to support the internationalization of food and beverage companies, as well as to influence their commitment to market diversification and channel deepening“.
For Constantí Serrallonga, Managing Director of Fira de Barcelona, “the agreement strengthens the projection and prestige of the Spanish industry by promoting the visit of international buyers invited to both shows of international standing“.
Internationalisation is one of Alimentaria’s strategic objectives. As J. Antonio Valls, managing director of Alimentaria Exhibitions and head of the event, emphasises, ‘the show has always worked in parallel with the internationalisation of the Spanish food and beverage industry itself and has proven to be an excellent platform for promoting our food and beverages abroad’.
The Spanish agri-food sector has followed a consolidated path of internationalisation over the last thirty years, with more than 50,000 million euros exported in 2018. For María Naranjo, Director of Food, Wine and Gastronomy at ICEX, “this mission of international buyers, which we finance and advise so that they can get to know Spanish companies better at both shows, is a very effective way of supporting the sector in its internationalisation process“.