Moroccan firms trust Alimentaria 2020 as an internationalisation plataform

The public institution Morocco Foodex, in charge of the Moroccan national pavillion, will participate again

The Moroccan food and beverage industry will revalidate its good positioning in Alimentaria 2020. Thus, in this edition it is expected to reach similar participation figures to those obtained in 2018, with about twenty exhibiting companies organized within of the official pavilion of Morocco. The preparation of the next international Food, Drink and Food Service trade show, set to take place from 20th to 23rd April at Fira de Barcelona, is already underway.

In addition to being the sector’s most important event in Spain, Alimentaria 2020 will also be a leader internationally, which is reflected in a growing interest among foreign countries to exhibit their products at the trade fair, such as the Moroccan, whose participation in Alimentaria 2020 will be organised by the public institution Morocco Foodex under a national pavilion.

In the 2018 edition, about twenty firms from Morocco participated in Alimentaria – such as Alicomar, Atlantic Sardine Anchovies, Bled Conserves, King Pelagique, Mapi (Groupe El Jabri), Dari Couspate and Erg Delice-, occupying an area of 200 m2.

Como apunta J. Antonio Valls, director general de Alimentaria, “Las relaciones entre las industrias alimentarias de Marruecos y España, vecinos y socios comerciales, son fundamentales para ambos países. La visibilidad que tiene Alimentaria en el ámbito internacional hace que las firmas marroquíes apuesten en cada edición por el salón como escaparate para mostrar y comercializar sus productos”.

According to J. Antonio Valls, managing director of Alimentaria, “the relations between the food industries of Morocco and Spain, neighbors and business partners, are fundamental for both countries. The visibility that Alimentaria has in the international sphere makes Moroccan firms to choose the tradeshow as a platform to exhibit and sell their products”.

On the other hand, Alimentaria 2018 received the visit of about 150 Moroccan professionals. In this regard it stands out the attendance of seven buying companies that attended the tradeshow as guests, in the framework of the Hosted Buyers program promoted by Alimentaria. Among these companies are Amine Distribution, Ecomab, Groupex, Socalim and Unimar Bonded Stores, all with an individual turnover exceeding 2 M€.

Spain, first customer or Morocco

According to the Moroccan Exchange Office, an institution belonging to the Ministry of Finance, the food product most exported by Morocco are crustaceans and molluscs, of which Spain receives 67.7%. This figure explains the importance that Spain has for the Moroccan food industry, of which it is its first customer. The most consumed Moroccan foods in Spain during the past year were crustaceans, molluscs and aquatic invertebrates (568 M€); fats and oils (180 M€) and canned fish (164 M€).

Similarly, according to the Spanish Federation for the Food and Drink Industries (FIAB), Spain exported food products worth 275 M€ to Morocco in 2018, a figure that represents an increase of approximately 25% over the last five years. By volume, the main products exported are processed and preserved meat and fish (22 M€), and cocoa, chocolate and confectionary productos (20 M€).

Alimentaria returns with renewed contents

Alimentaria will be held from 20th to 23rd April 2020 at Fira de Barcelona’s Gran Via venue. A unique trade show is being prepared with renewed contents, mainly aimed at enhancing its entrepreneurial nature and projecting gastronomy as its differential value, with the hallmark of innovation that characterises the event. In 2020 Alimentaria will seek to reaffirm the levels of internationalisation achieved during the previous event, which was attended by 4,500 exhibiting companies (1,000 of them from 70 different countries) and around 150,000 professionals (45,000 of them from 156 different countries).

In addition, the event is structured around the meat industry (Intercarn), dairy products (Interlact), preserves (Expoconser), sweets and snacks (Snacks, Biscuits & Confectionery), the Mediterranean diet, fresh produce, olive and vegetable oils (Mediterranean Foods) and Food Service (Restaurama). Together with them, Grocery Foods will bring together the large food consumption companies. For its part, International Pavilions’ marketing has already exceeded 80%, less than five months before the start of Alimentaria 2020, an unprecedented figure when compared to that achieved in the months leading up to the previous editions of the event. It will bring together all the foreign products, while Lands of Spain will do the same with the national production of the diverse Autonomous Communities in Spain.

The main new feature of Alimentaria 2020 trade show will be Alimentaria Trends, which will display the latest trends in production and consumption, such as delicatessen foods (Fine Foods), organic production (Organic Foods), allergen-free products (Free From), halal preparation (Halal Foods) and functional products (Functional Foods).

For the second consecutive edition, Alimentaria will be held jointly with Hostelco, the International Trade Show devoted to Equipment for Restaurants, Hotels and Catering Groups, in order to provide distribution and the Horeca channel with a comprehensive and cross-cutting range of food, gastronomy and catering equipment. The two events will also jointly organise activities providing great added value, including “The Experience”, a space where workshops, gastronomy classes and cooking shows with prestigious chefs will be held.

The trade show devoted to wines and spirits will begin a new phase in 2020 with its own project. Thus, next year, Alimentaria’s Intervin event will be transformed into Barcelona Wine Week, which will boost the international image of Spanish wine. The new trade show will invite visitors to go on a unique tour of the wine map of Spain and will be held from 3rd to 5th February 2020 at Fira de Barcelona.

Press contact

Susanna Santamaría
(+34) 93 452 11 04

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Alimentaria & HOSTELCO 2021
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.