The trade show has already sold 95% of its exhibition space, four months before it is to be held
The next edition of the Alimentaria meat and meat products show will be the largest event to date, with an exhibition area of around 17,000 m2, of which around 95% has already been booked. Therefore, Intercarn 2020 will bring together more than 600 exhibiting companies, a figure that confirms the show’s position as the main business and internationalisation platform for the Spanish meat sector, while at the same time projecting its capacity to adapt to the needs and new habits of consumers.
The Spanish meat industry will show its strength and will open up its growth potential to the world at Intercarn, a trade show which is establishing itself as a leading event in Europe in which it can demonstrate the quality of its processes and products and its commitment to innovation. The positive momentum of the sector is reflected in the excellent booking rate for the exhibition space at the show; 16,150 m2 of the 17,000 m2 available, in other words, 95% of the space, has already been booked.
The Intercarn section, which will occupy a large part of hall 3 at Fira de Barcelona’s Gran Via venue and will be Alimentaria’s largest show, includes everything from traditional meat products to the most innovative, fresh meat, hams, cured meats, cooked meats and other derivatives, as well as new prepared meat dishes. The show will give professionals the opportunity to find out about the latest launches and market trends.
The event will include the participation as exhibitors of the main companies and corporations in the sector, such as Grupo Norteños, Grupo Jorge, Noel Alimentaria, El Pozo, Campofrío, Argal, Embutidos Monells, Costa Brava Foods, Grup Baucells, Joaquim Albertí/La Selva, Corporación Alimentaria Guissona, Companyia General Càrnia, Grupo Vall Companys, Splendid Foods, Industrias Cárnicas Tello, Jamones Aljomar and Collverd, among many others.
Likewise, the main national associations in the sector including the Business Federation for the Spanish Meat Industry (FECIC in its Spanish initials), the Meat Business Association (ANAFRIC) and the Spanish White Pork Interprofessional Agri-Food Organisation (INTERPORC) and the Interprofessional Organisation of the Spanish Beef Industry (PROVACUNO) will also have a significant presence.
The Spanish meat industry has established itself as a major international player: according to data from ICEX, it exported a total of 2.35 million tonnes of processed meat and meat products worth 5.976 billion euros to markets around the world in 2018, with an increasingly positive trade balance (528%), repeating its growth in volume of 2.5%, in comparison with 2017.
Specifically, in order to continue improving the volume and value of the exports of the companies exhibiting at the trade show, Alimentaria’s Hosted Buyers loyalty and invitation programme makes it easier for key international buyers to visit Intercarn and enjoy active participation in the thousands of business meetings promoted by the organisation. In this edition, of the 680 buyers from abroad invited by Alimentaria, 310 will come specially to visit Intercarn. Of these visitors, more than one third will come from Asia, in particular from China and Hong Kong, Japan and South Korea, while the second highest region for its number of attendees will be Europe, with the UK, Germany and France being the main countries of origin. Also noteworthy is the significant number of American buyers coming from the United States, Canada, Mexico and other Latin American countries. Similarly, there will also be professionals invited from Australia, New Zealand and Africa in attendance.
As Paulo Soares, Intercarn’s Chairman and the Regional Managing Director for Southern Europe at Grupo Campofrío, points out, “in this edition we have made a special effort to invite key international buyers belonging to the top companies in the industry and in distribution, in order to ensure meetings with exhibitors and make the most of their presence at the show.”
In addition, the Alimentaria Matchmaking System IT tool makes it possible to optimise the contact between exhibitors and invited buyers, making it easier to organise meetings, based on their preferences. There will also be meetings with personalised agendas between Spanish exhibitors and buyers from all over the world thanks to the collaboration between ICEX, FIAB, MAPA and Alimentaria.
Additionally, Intercarn 2020 has boosted the participation of international exhibiting companies so that they have the opportunity to present their new products and open new lines of business. Meat companies from Romania, Germany, Holland, Italy, Ireland and Poland will participate on these terms.
A Privileged Position
The value chain of the meat industry includes nearly 3,000 companies and accounts for 2.2% of total GDP. It is the fourth largest industry in Spain and the first in the Spanish food sector, according to the latest data published by the Ministry of Agriculture, Fisheries and Food (MAPA in its Spanish initials).
According to the Food and Agriculture Organisation (FAO), global meat consumption is growing, driven mainly by increased meat consumption in China. However, in Europe and North America it has stagnated, with the exception of poultry and pre-cooked products.
To maintain its positive position in the market, the strategies of this sector are aligned with the global trend and focus on sustainability and health in order to adapt to current consumer habits and preferences. In this regard, the industry is committed to investing in R&D to facilitate the development of healthier products, make better use of raw ingredients and the use of more sustainable packaging, among other ideas.
Strengthened alliance between Alimentaria and Hostelco
In 2020, for the second consecutive edition, Alimentaria will be held alongside Hostelco -the International Exhibition of Equipment for Catering, Hospitality and Collectivities- from April 20 to 23 in the Gran Via venue of Fira Barcelona to offer both the distribution as well as the Horeca channel the most complete and cross-sectional offer for the food, gastronomy and hotel and restaurant services industry.