Just three months after going on sale, around 12,000 m2 of the exhibition space for the Alimentaria meat products and their derivatives trade show, which will be held from 20th to 23rd April 2020 at the Fira de Barcelona Gran Via venue, has already been reserved. Intercarn, which is expected to occupy a total of around 17,000 m2 of net surface area and attract more than 600 exhibiting companies, will thus become the main trade show at Alimentaria 2020.
Once more, the Spanish meat industry has shown its confidence in the indisputable leadership of Intercarn as its main business and internationalisation platform. Since going on sale last March, the show has already reached 70% of its sales targets.
Headed by leading companies and groups in the sector such as Grupo Norteños, Grupo Jorge, Noel Alimentaria, El Pozo, Campofrío, Grupo Costa, Embutidos Monells, Costa Brava Foods, Grup Balcells, Grupo Sada, Joaquim Albertí/La Selva, Corporación Alimentaria Guissona, Companyia General Càrnia, Grupo Vall Companys, Splendid Foods, Cárnicas Tello, Jamones Aljomar and Grupo Coren, a significant number of Spanish meat companies have already confirmed their participation in the event.
The Business Federation for the Spanish Meat Industry (FECIC in its Spanish initials), the Meat Business Association (ANAFRIC) and the Spanish White Pork Interprofessional Agri-Food Organisation (INTERPORC) as well as the main national associations in the sector, will also have a major presence.
“Intercarn 2020 is a unique opportunity to show the world the quality of our processes, systems and products”,, states Paulo Soares, president of Intercarn and Regional Managing Director for Southern Europe at Grupo Campofrío, for whom the show is “the right space to learn about the latest products we are launching on the market and to discover the trends in the sector.”
The largest show at Alimentaria
The positive commercial reception of Intercarn has led to the need to expand its space to accommodate a growing offer, with around 600 exhibiting companies expected to attend, representing a 20% increase in comparison with the previous edition. This is why it will occupy Hall 3 of the Fira de Barcelona Gran Via venue, which has a net exhibition area of around 17,000 m2 (13% more than that occupied by Intercarn 2018).
As Paulo Soares states, “this growth in the number of exhibitors and of the exhibition area is an accurate reflection of the role that the sector occupies in the national economy.” According to the Intercarn president, “the meat industry must maintain its commitment to innovation in order to respond to the new demands of a consumer who, is also adopting new consumption habits at the same time.”
Similarly, J. Antonio Valls, General Manager of Alimentaria Exhibitions, explains that “as part of a multi-sector event such as Alimentaria, Intercarn is the only trade fair in Europe with the full range of the sector, and at the same time can create synergies with the rest of the trade shows that make up the fair, in particular, Restaurama which is dedicated to the catering industry.” In fact, around 30,000 of the visitors to Alimentaria are meat product buyers.
Drive towards Internationalisation
The international growth and consolidation of Intercarn 2020 is driving a significant increase in the participation of foreign companies. In this regard, Germany and Romania are expected to install Halls again, and a special effort is being made to attract the participation of leading countries from the Latin America and the USA meat sector.
Additionally, the Hosted Buyers Loyalty and Invitation Programme enables key international buyers to visit Intercarn and actively participate in the thousands of business meetings arranged by the trade fair. Alimentaria’s matchmaking tool is available to all its exhibitors to help them to schedule their meetings more efficiently. There will also be meetings with personalised agendas between Spanish exhibitors and buyers from all over the world thanks to the collaboration between ICEX, FIAB, MAPA and Alimentaria.
The Spanish meat industry is consolidating itself as an international power: according to data from ICEX, it exported a total of 2.35 million tonnes of processed meat and meat products worth 5,976 million euros to markets around the world in 2018, with an increasingly positive trade balance (528%). It repeated its growth in volume of 2.5%, despite stagnant sales in relation with 2017.
The value chain of the meat industry includes nearly 3,000 companies and accounts for 2.2% of total GDP. It is the fourth largest industry in Spain and the first in the Spanish food sector, according to the latest data published by the Ministry of Agriculture, Fisheries and Food (MAPA in its Spanish initials).
An Outstanding Committee
The Intercarn Organising Committee is chaired by Paulo Soares, Regional Managing Director for Southern Europe at Campofrio Food Group, and the Vice-President, Anna Bosch, General Director of Noel Alimentaria SAU, who along with a large group of business managers, together define Intercarn’s strategic lines.
Recently, two members representing important associations in the sector have been renewed: Marcel Ruiz, vice-president of Anafric and Josep Collado, general secretary of the FECIC. The rest of the Committee is formed by: Alfonso Alcázar, General Manager of the meat industry group, Tello; Bárbara Calvaresi, Head of the Meat Sector at the AECOC; Fernando Calpe, Business Development Manager at Costa Brava Foods; José Luis Fuentes, Head of Advertising and Trade Fairs at El Pozo Alimentación; David García-Gassull, Manager of Splendid Foods; Enrique Gil, Director of Grupo Vall Companys; Jordi Grasa, Commercial Director of Corporación Alimentaria Guissona; Manuel Gómez-Franqueira, President of Coren; Ana González, Deputy Director at Grupo Norteños; José Luis Sánchez, Deputy Director at Jamones Aljomar; Anselmo Herranz, Managing Director of Casademont; Consuelo Tonijuán, CEO of Companyia General Càrnia and José Miguel Torrecillas, Communications Director of Grupo Jorge.