Alimentaria, in collaboration with Portugal Foods and InovCluster, holds a business session in Oporto.
On Friday 13 September, the city of Oporto hosted the ‘Get in Touch with Spain’ conference, organised by Alimentaria in collaboration with Portugal Foods and InovCluster, in which the business opportunities of Portuguese companies in Spain were analysed. Alimentaria, the international benchmark event for the food and beverage sector, will hold its next edition from 20 to 23 April 2020 at the Fira de Barcelona, in which Portugal plays a leading role.
The session, held in the auditorium of the Palacete Viscondes de Balsemão and attended by 20 leading Portuguese companies in the food industry, explored the business opportunities of this sector in the Spanish market, both in the retail channel and in the horeca. In addition, the possibilities that Spanish innovation in the agri-food sector offers to Portuguese companies were presented.
The event was attended by Céline Perez, Project Director of Alimentaria Exhibitions; Isabel Oliveira, Executive Coordinator of the PortugalFoods Market Division; João Ferreira, from the PortugalFoods Knowledge Division; and Carlos Lima, from InovCluster’s internationalisation unit. In addition, during the day were held the presentations ‘Horeca Made in Spain: Changes and opportunities in our route to market’, by Jordi Vila, CEO of the data intelligence company UVE Solutions, and ‘Panorama de la distribución española y tendencias estratégicas’, in which Pablo de la Rica, responsible for Retail Knowledge of the Association of Manufacturers and Distributors (AECOC).
Boosting bilateral trade
For her part, during the event, Céline Pérez highlighted that “Spain and Portugal, as priority commercial partners, are fully involved in promoting business between companies in the food and beverage industry in both countries. At Alimentaria we work to promote these commercial exchanges, supported by the key position that Portugal occupies in the show“.
The session ‘Get in Touch with Spain’ is part of the programme of activities prior to the celebration of Alimentaria 2020, where Portugal is expected to have an important representation. Thus, in the 2018 edition, Portugal was the third country in terms of international visitors – only behind France and Italy – and the third in terms of exhibition space occupied, with nearly 1,100 m2, after Italy and China. Along these lines, Portugal Foods, the entity responsible for the internationalisation of the country’s agri-food sector, and InovCluster, an association that brings together agri-industrial companies from the central region of Portugal, have already confirmed their participation in Alimentaria 2020.
Priority business partners
Portugal is the third largest recipient of Spanish food products, after France and Italy, with an export value of € 3,413 M in 2018, according to the Spanish Federation of Food and Beverage Industries (FIAB). By volume, the most exported categories were processed and preserved meat and olive oil.
For its part, according to the Federation of Portuguese Agro-food Industries (FIPA), Spain repeated in 2018 as the first destination for the export of Portuguese food and beverages, with € 1,254 M, representing 25% of total sales of the sector abroad. Olive oil, milk and dairy products were the main products sold to Spain.
Céline Pérez also added that “the joint work of Alimentaria, Portugal Foods and InovCluster aims to promote good commercial relations between the food industries of both countries, so that next April’s meeting in Barcelona will result in many commercial agreements between Spain and Portugal“.
Alimentaria will take place from 20 to 23 April 2020 at the Fira de Barcelona. The event is preparing a unique edition with renewed content, aimed primarily at boosting its business character and projecting gastronomy as its differential value, under the sign of innovation that characterises the event. In 2020, Alimentaria aims to revalidate the levels of internationalisation reached during the last edition, which was attended by nearly 4,500 exhibiting companies, 1,000 of them from 70 countries, and 150,000 professionals, 45,000 from 156 countries.
As a novelty, Alimentaria 2020 will include the Alimentaria Trends show, which will have more than 4,500 m2 and will show the latest production and consumption trends, such as delicatessen (Fine Foods), organic (Organic Foods), allergen-free (Free From), Halal (Halal Foods) and functional (Functional Foods).
This show will add to the existing ones on the key subsectors of the food industry, such as meat (Intercarn), dairy (Interlact), canning (Expoconser), sweet (Snacks, Biscuits & Confectionary); Mediterranean diet, fresh products, olive and vegetable oils (Mediterranean Foods) and Food Service (Restaurama). Together with them, Grocery Foods will bring together the main consumer goods companies. For their part, the International Pavilions will bring together all the foreign offer, while Lands of Spain will do the same with the national production of the different Spanish regions.
Alimentaria and Hostelco – the International Exhibition of Equipment for Catering, Hospitality and Collectivities – will once again be held jointly in 2020 to make available to the distribution and the horeca channel the most complete and cross-sectional offer of food, gastronomy and catering equipment. In addition, they will jointly organise activities with great added value, such as The Experience Live Gastronomy, a space in which workshops, gastronomic classrooms and showcookings will take place.