Albert Pariente

In the last decade, we have seen an unstoppable consumer shift towards 100% plant-based products: 49% of the Spanish population consumes vegan products; 35% are actively seeking to reduce their meat consumption and 90% of vegan product consumers are neither Vegetarian nor Vegan. This change is reflected in the growth of the plant-based protein market.

Heura is a Spanish 100% plant-based meat startup founded by activists Marc Coloma and Bernat Añaños in April 2017. Its mission is to create solutions that render the current food system obsolete and accelerate the transition to a world where animals are out of the protein production equation.

Heura is currently present in more than 13,000 points of sale in 20 countries around the world with more than 10 products in the chicken, beef and pork categories.