Arturo Gómez Costas

Manager | Última MillaSpain
Arturo Gómez Costas


Conference | The Alimentaria Hub Marketing and communication

The Last Mile, a new branding element

Arturo Gómez Costas
Arturo Gómez CostasÚltima MillaManager
16-09-2020 11:0016-09-2020 12:00Europe/MadridThe Last Mile, a new branding element

Within the framework of growing consumer interest in both the origin of the product and the processes to which it is subjected, delivery to the end consumer is no longer a mere tool but becomes another element in the value chain.

Thanks to this new role that has been achieved given the new needs and demands of the final customer, the delivery process, as well as all the interactions it causes, has become a great ally of companies to complete the shopping experience and to improve the perception of the product itself.

Hall 5 - Sala Innoval
Wed 16 11:00h - 12:00h Sala Innoval Free access

Alimentaria & HOSTELCO 2020
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.