Belén Barreiro Pérez-Pardo

CEO | 40dB
Belén Barreiro Pérez-Pardo


Founder and CEO of 40dB. PhD in Political Science, Sociology and Social Anthropology from the Autonomous University of Madrid, and Master in Social Sciences from the Juan March Institute of Studies and Research.


Round Table | The Alimentaria Hub

The new consumer in a context of uncertainty

José Miguel Herrero Velasco
José Miguel Herrero Velasco Ministry of Agriculture, Fisheries and Food Director General of Food Industry
Belén Barreiro Pérez-Pardo
Belén Barreiro Pérez-Pardo 40dB CEO

04-04-2022 12:30 04-04-2022 13:00 Europe/Madrid The new consumer in a context of uncertainty

Since the outbreak of the Great Recession, societies have been shaken by various traumatic events: the economic crisis has hit many homes, particularly the most vulnerable. When it seemed like we were back to normal, the terrible Covid-19 pandemic, which began two years ago, once again sowed material and emotional fears, especially among young people. As if that weren't enough, a few weeks ago Russia invaded Ukraine, causing irreparable damage, which is inevitably splashing the governments, businesses and citizens of our country. In the face of this rampant uncertainty, how does the consumer react? What attitudes and behaviors arise? Does the lack of certainty affect us all equally?

Agora by AECOC
Mon 4 12:30h - 13:00h Agora by AECOC Free