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Joan Cortadellas

Brand Manager AlterVego | Joaquim Albertí SA
Joan Cortadellas

Biography

Double degree in ADE and market research. He has an experience of more than 8 years in areas

of communication and marketing of recognized companies of great consumption.

Sessions

13:20h
Conference | The Alimentaria Hub The alternative protein in Catalonia

From traditional charcuterie to vegetarian charcuterie

Joan Cortadellas
Joan Cortadellas Joaquim Albertí SA Brand Manager AlterVego

05-04-2022 13:20 05-04-2022 13:30 Europe/Madrid From traditional charcuterie to vegetarian charcuterie

Within the framework of a company where tradition and innovation are highly linked to its own DNA, we will see what has been the strategy to enter and add value to the vegetable protein market.

 

Conference Room
Tue 5 13:20h - 13:30h Conference Room Free
12:00h
Conference | The Alimentaria Hub The alternative protein in Catalonia

La proteïna alternativa a Catalunya

Joaquim Vives Campos
Joaquim Vives Campos Solina Ibérica S.L.U. Director
Jordi Solís
Jordi Solís PAYMSA - CARINSA GROUP Director
Jordi Calbet Tarragó
Jordi Calbet Tarragó Iberinsect Iberinsect CEO
Llorenç Freixenet i Garriga
Llorenç Freixenet i Garriga Metalquimia, S.A.U. General Director
Joan Solomando
Joan Solomando Novameat Food Engineer
Santi Aliaga
Santi Aliaga Zyrcular Foods CEO
Jaume Planella Busquets
Jaume Planella Busquets Noel Alimentaria SAU Noel Corporate R&D Director
Joan Cortadellas
Joan Cortadellas Joaquim Albertí SA Brand Manager AlterVego
Marc Coloma
Marc Coloma Heura Foods CEO, Co-founder and food activist at Heura Foods
Encarni Avilés
Encarni Avilés GENERALITAT DE CATALUNYA RESPONSIBLE FOR THE REVITALIZATION OF FOOD CLUSTERS IN ACCIÓ

05-04-2022 12:00 05-04-2022 14:00 Europe/Madrid La proteïna alternativa a Catalunya

It is estimated that by 2040, 60% of the meat we will consume will not be of animal origin.

The macro trends of population growth and global food demand, combined with greater sensitivities towards sustainability, animal welfare and health, will pose great challenges that will make us rethink what we eat and how we produce it. 

In this sense, from ACCION - Generalitat de Catalunya - we promote this session together with INNOVACC - the meat and alternative protein cluster, which aims to:

. Publicize these trends and the conclusions of the study: "Alternative protein as a driver of change in the food industry in Catalonia: mapping and analysis", prepared by the General Directorate of Industry of the Generalitat de Catalunya.

. The action plan promoted jointly by ACCION and the INNOVACC cluster

. Case studies of innovative Catalan companies with alternative protein

The practical cases are gathered in the program of activities under the theme ''The alternative protein to Catalonia"

Conference Room
Tue 5 12:00h - 14:00h Conference Room Free
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