José Luis Sagarduy

Business Strategy Director | H&A
José Luis Sagarduy


Lawyer, Master's Degree in Business Management Diploma in Legal Practice, Specialist in Knowledge Protection.


Conference | The Alimentaria Hub

Brand protection and know-how as a tool of competitiveness

José Luis Sagarduy
José Luis Sagarduy H&A Business Strategy Director
Anna Jarques
Anna Jarques H&A Trademarks Directors

07-04-2022 11:00 07-04-2022 11:45 Europe/Madrid Brand protection and know-how as a tool of competitiveness

We will briefly explain the different legal forms of protection of a company's intangible assets in the beverage and food sector. We will find out what the various forms of industrial property protect: trademarks, designs, patents, trade secrets and why it is advisable to legally protect our assets through industrial property registrations. We will also see why investing in the protection of intangible assets is always a good strategic decision and how to deduct the costs incurred in this protection.  

Conference Room
Thu 7 11:00h - 11:45h Conference Room Free

Alimentaria & HOSTELCO 2021
Exhibitors and Products Catalogue

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