José María Cervera

The HORECA sector is facing a critical mismatch between what employers offer and what new generations of professionals are seeking. Working hours, career development, flexibility, purpose, and benefits are now interpreted through different lenses. This presentation addresses the real gap between employees and employers, analyzing why traditional models no longer work and what urgent changes are needed to become attractive again. Understanding this generational mismatch is not an option; it is an essential condition to ensure talent, continuity, and future competitiveness.