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Marc Coloma

CEO, Co-founder and food activist at Heura Foods | Heura Foods
Marc Coloma

Biography

Marc has been involved in social activism since he was 16 years old. In 2015 he decided to take part in an entrepreneurship program to create solutions to the problems in the current food system. In 2017 after extensive research Heura was created and launched into the Spanish Market. 

Sessions

13:30h
Conference | The Alimentaria Hub The alternative protein in Catalonia

Mediterranean food-tech: intersection between sustainability, nutrition and culinary experience

Marc Coloma
Marc Coloma Heura Foods CEO, Co-founder and food activist at Heura Foods

05-04-2022 13:30 05-04-2022 13:40 Europe/Madrid Mediterranean food-tech: intersection between sustainability, nutrition and culinary experience

Heura Foods, founded in 2017 by Marc Coloma and Bernat Añaños, is committed to the future of food with its pillars based on one of the best-known gastronomic cultures in the world, the Mediterranean, creating solutions that make the current food system obsolete and accelerate the protein transition.

Heura focuses its R&D on achieving holistic solutions to the challenges facing the world in terms of food. In his work, he is committed to vegetable proteins as a technology to face these challenges. The company represents a new generation of vegetable proteins based on legumes, using innovative techniques based on the high-moisture extrusion process and achieving such meaty textures that even butchers and renowned chefs think they eat meat when they try it

 Conference Room
Tue 5 13:30h - 13:40h Conference Room Free
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12:00h
Conference | The Alimentaria Hub The alternative protein in Catalonia

La proteïna alternativa a Catalunya

Joaquim Vives Campos
Joaquim Vives Campos Solina Ibérica S.L.U. Director
Jordi Solís
Jordi Solís PAYMSA - CARINSA GROUP Director
Jordi Calbet Tarragó
Jordi Calbet Tarragó Iberinsect Iberinsect CEO
Llorenç Freixenet i Garriga
Llorenç Freixenet i Garriga Metalquimia, S.A.U. General Director
Joan Solomando
Joan Solomando Novameat Food Engineer
Santi Aliaga
Santi Aliaga Zyrcular Foods CEO
Jaume Planella Busquets
Jaume Planella Busquets Noel Alimentaria SAU Noel Corporate R&D Director
Joan Cortadellas
Joan Cortadellas Joaquim Albertí SA Brand Manager AlterVego
Marc Coloma
Marc Coloma Heura Foods CEO, Co-founder and food activist at Heura Foods
Encarni Avilés
Encarni Avilés GENERALITAT DE CATALUNYA RESPONSIBLE FOR THE REVITALIZATION OF FOOD CLUSTERS IN ACCIÓ

05-04-2022 12:00 05-04-2022 14:00 Europe/Madrid La proteïna alternativa a Catalunya

It is estimated that by 2040, 60% of the meat we will consume will not be of animal origin.

The macro trends of population growth and global food demand, combined with greater sensitivities towards sustainability, animal welfare and health, will pose great challenges that will make us rethink what we eat and how we produce it. 

In this sense, from ACCION - Generalitat de Catalunya - we promote this session together with INNOVACC - the meat and alternative protein cluster, which aims to:

. Publicize these trends and the conclusions of the study: "Alternative protein as a driver of change in the food industry in Catalonia: mapping and analysis", prepared by the General Directorate of Industry of the Generalitat de Catalunya.

. The action plan promoted jointly by ACCION and the INNOVACC cluster

. Case studies of innovative Catalan companies with alternative protein

The practical cases are gathered in the program of activities under the theme ''The alternative protein to Catalonia"

 Conference Room
Tue 5 12:00h - 14:00h Conference Room Free
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