María José Adamuz Peña

Founder | MO&MA Crisis Management Consultants S.L.Spain
María José Adamuz Peña


Mª José Adamuz is a lawyer and an expert in Public Administration. He worked for over 14 years as Corporate Affairs Manager at Danone Waters, a company she left to create her own consultancy firm. She has a law degree from the Autonomous University of Barcelona (UAB).


Conference | The Alimentaria Hub Innovation

Crisis Management in the food industry

María José Adamuz Peña
María José Adamuz PeñaMO&MA Crisis Management Consultants S.L.Founder
16-09-2020 13:0016-09-2020 14:00Europe/MadridCrisis Management in the food industry

Based on concrete examples, we will focus on the fundamental aspects that need to be present in crisis management, aiming to protect the corporate reputation.

We will highlight the importance of generating a crisis-ready culture within the organizations. We will address the different tools that should be considered in crisis management, without losing sight of three fundamental aspects such us business, communication and the legal part of the crisis.

We will reflect on the importance of having a clear identification of the risks and issues accompanied by an integrated crisis management system. We will show how to map the stakeholders of a crisis.

Finally, we will highlight those legal aspects to be considered before a potential crisis.

Hall 5 - Agora by AECOC
Wed 16 13:00h - 14:00h Agora by AECOC Free access

Alimentaria & HOSTELCO 2020
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.