Pedro López Salcedo

The national ecological sector, which has been growing steadily for years, is facing a rapidly changing environment today. The rapid and profound variation in the structure of the sales channel, the evolution of market trends and consumer attitudes, and the emergence of new product lines that seek to respond to these trends and attitudes are elements that they make it necessary to adapt the sector quickly. After analyzing the situation, the companies manufacturing and marketing organic products in Spain, through its Association, present their vision on the most appropriate strategic lines for the sector to consolidate in the future a sustained and balanced growth .