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Pedro López Salcedo

Technical Secretary | Spanish Association of Organic Manufacturers and Marketers
Pedro López Salcedo

Biography

Pedro López is an agri-food marketing consultant for the organic sector. Since the creation of ASOBIO, as Technical Secretary, he has accompanied the Association in the definition and implementation of strategies aimed at sectoral development.

Sessions

18:10h
Conference | The Alimentaria Hub

The organic sector in the face of new market challenges and trends.

Pedro López Salcedo
Pedro López Salcedo Spanish Association of Organic Manufacturers and Marketers Technical Secretary

06-04-2022 18:10 06-04-2022 19:00 Europe/Madrid The organic sector in the face of new market challenges and trends.

The national ecological sector, which has been growing steadily for years, is facing a rapidly changing environment today. The rapid and profound variation in the structure of the sales channel, the evolution of market trends and consumer attitudes, and the emergence of new product lines that seek to respond to these trends and attitudes are elements that they make it necessary to adapt the sector quickly. After analyzing the situation, the companies manufacturing and marketing organic products in Spain, through its Association, present their vision on the most appropriate strategic lines for the sector to consolidate in the future a sustained and balanced growth .

Sala Innoval
Wed 6 18:10h - 19:00h Sala Innoval Free
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