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Yvonne Maffei

Founder | MyhalalKitchen
Yvonne Maffei

Biography

She is a recipe developer, food researcher&writer, cookbook author, e-commerce entrepreneur, food industry consultant, marketer, expert in halal cooking, and the founder of the first website on halal food & cooking, MyHalalKitchen.com

Sessions

16:15h
Round Table | The Alimentaria Hub Halal Congress

Sophistication of the halal consumers & Muslim friendly marketing.

Saad Ahmad
Saad Ahmad Muslim ad Network Managing Partner
Yvonne Maffei
Yvonne Maffei MyhalalKitchen Founder

06-04-2022 16:15 06-04-2022 16:40 Europe/Madrid Sophistication of the halal consumers & Muslim friendly marketing.

The growth of the Muslim population at a global level, its youth and digital skills and the significant development of a global Muslim middle class have made its tastes and consumption patterns increasingly demanding, sophisticated and diversified. This, together with the massive use of digital technologies by these consumers, has led to the emergence of new marketing channels specialized in this type of consumer (Islamic marketing) and a whole digital world around them (influencers ...)

Conference Room
Wed 6 16:15h - 16:40h Conference Room Free
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