La Fageda’s social project celebrates its 40th anniversary and the brand is celebrating it at Alimentaria with the presentation of various innovations that will be launched on the market in 2022.
The main novelty is a limited edition of a new variety of natural yoghurt, with commemorative packaging that evokes the image of the brand in its first years on the market. It is a tribute to the origins of a project that combines business or commercial activities with assistance activities, managed individually by different entities and with a single objective: to improve the quality of life and promote the social integration of people with the quality of life and promote the social integration of people with intellectual disabilities and/or severe mental disorders and other vulnerable groups in La Garrotxa.
In addition to the new commemorative yoghurt, other yoghurt innovations will be added throughout the year to expand the range of lactose-free yoghurts. Last year, La Fageda added a lactose-free strawberry-flavoured lactose-free product to the natural lactose-free product – the brand’s bestseller in Catalonia – and this year it is planning a third surprise product.
La Fageda will also present the new member of its ice cream range at the fair. The family is growing with a 500 ml strawberry cheesecake ice cream, which will be available on shop shelves during the first weeks of April. It is also possible that the firm will add another surprise to its desserts.