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Track: Halal Congress

Wed 06
10:35h
Conference | The Alimentaria Hub Halal Congress

What does the halal certification mean in terms of guarantee of quality and access to markets

06-04-2022 10:35 06-04-2022 10:45 Europe/Madrid What does the halal certification mean in terms of guarantee of quality and access to markets

This presentation will expose what the halal certificate is, how to get it and what business opportunities it opens in the food sector. For companies to benefit from the growth in the halal food consumption, they need to identify the market they want to target, and consequently decide which certification company is the optimal to enter that country with the best guarantees of success, since there are multiple certifiers. It will also explain what commercial values halal certification entails for the Muslim consumer.

Conference Room
10:35h - 10:45h Conference Room Free
10:45h
Conference | The Alimentaria Hub Halal Congress

Halal global growth: main figures and trends in the F&B segment

Salaam Gateway
Salaam Gateway

06-04-2022 10:45 06-04-2022 11:00 Europe/Madrid Halal global growth: main figures and trends in the F&B segment

In this session we will present the main global figures of the growth of halal food consumption, with special reference to consumption in Europe as well as in the Middle East and Southeast Asia. Likewise, the impact of the Covid crisis in this consumer segment will be analysed. Some key trends in halal consumption will be pointed out in this context and medium-term scenarios will be drafted. 

Conference Room
10:45h - 11:00h Conference Room Free
11:00h
Conference | The Alimentaria Hub Halal Congress

Halal business opportunities: experiences & business visions of the future.

Albert Cirujeda
Albert Cirujeda Bombons Cudié CEO
Susanna Barquin
Susanna Barquin PRODECA Business Solutions
Esperanza Díaz
Esperanza Díaz Murgaca CEO

06-04-2022 11:00 06-04-2022 12:00 Europe/Madrid Halal business opportunities: experiences & business visions of the future.

In this session we will present the main global figures of the growth of halal food consumption, with special reference to consumption in Europe as well as in the Middle East and Southeast Asia. Likewise, the impact of the Covid crisis in this consumer segment will be analysed. Some key trends in halal consumption will be pointed out in this context and medium-term scenarios will be drafted. 

Conference Room
11:00h - 12:00h Conference Room Free
12:00h
Conference | The Alimentaria Hub Halal Congress

Business opportunities and tendencies in key markets

Laurent Marliere
Laurent Marliere IsFin CEO

06-04-2022 12:00 06-04-2022 13:00 Europe/Madrid Business opportunities and tendencies in key markets

This round table will present the main characteristics of halal consumption and the main business opportunities offered by the Muslim consumers in some key strategic markets for this sector. These will include the UK market, the main Gulf markets (Saudi Arabia and the United Arab Emirates), Indonesia and the Spanish market. 

Conference Room
12:00h - 13:00h Conference Room Free
12:15h
Cooking demo | The Experience - Live Gastronomy Halal Congress

A curry bar with an inclusive menu

Kuldeep Sighn
Kuldeep Sighn MASALA73 Restaurant Chef and co-founder

06-04-2022 12:15 06-04-2022 13:15 Europe/Madrid A curry bar with an inclusive menu

The Masala73 curry bar is a benchmark of modern Indian cuisine in Barcelona. With part of their team of Indian origin, they have a special sensitivity when preparing their menu. In this presentation they will tell us about the different types of clients who frequent their space and how to design a menu where they indicate, apart from allergens, which dishes are halal.

It all started in a Food truck, an old Mercedes Benz bus, where they prepared quality Indian street food.

Shortly after, due to high demand for events, the bus kitchen out-of-box for them.

It was then that the idea of ​​opening the first curry bar in the city arose, with a very short menu, which changes every season of the year, taking advantage of the products of each season. Its chef and co-founder, Kuldeep Singh, prepares artisan Indian cuisine, taking care of even the smallest detail in each cooking and preparation, uses organic/halal ingredients, prepares the naans daily and by hand, with sourdough.

Showcooking 2
12:15h - 13:15h Showcooking 2 Free
13:45h
Cooking demo | The Experience - Live Gastronomy Halal Congress

Creative Lebanese cuisine with halal ingredients

Paul Haddad Estephan
Paul Haddad Estephan BEIRUT·BARCELONA Chef and Founder

06-04-2022 13:45 06-04-2022 14:45 Europe/Madrid Creative Lebanese cuisine with halal ingredients

Chef Paul Haddad will tell us about how at the beginning of 2016 he began to take charge of the Lebanese cuisine of the Mandarin Oriental Hotel, where he delves into cooking with Halal ingredients, given that Lebanese cuisine is the best considered within the Arab world, a regular customer of the hotel.

Also about how he left the Mandarín hotel to create his own label, a restaurant with a new concept of Lebanese food in Barcelona, ​​fleeing from the more regional aspect of culture.

Beirut•Barcelona. During the session he will show fusion cuisine elaborations. Where he creatively exploits his Lebanese condition, to give his Mediterranean dishes the most fragrant and delicate combinations, many times exported from the Near East.

Showcooking 2
13:45h - 14:45h Showcooking 2 Free
15:30h
Round Table | The Alimentaria Hub Halal Congress

New segments of halal consumption: healthy and the Food Service sectors

Chakib Hayani
Chakib Hayani Biolal Chair
Joan Carcaré
Joan Carcaré Innovación & Desarrollo Gastronómico CEO

06-04-2022 15:30 06-04-2022 15:50 Europe/Madrid New segments of halal consumption: healthy and the Food Service sectors

This roundtable will discuss the growing sophistication of the Muslim consumer and the business opportunities this offers. Values such as 'healthy', bio, eco ... associated with halal consumption are leading companies to sophisticate their products. Similarly, 'ready made' halal products are increasingly demanded by Muslim consumers. 

Conference Room
15:30h - 15:50h Conference Room Free
15:50h
Round Table | The Alimentaria Hub Halal Congress

Halal food ingredients: a growing need and a source of innovation

Frederic Joubert
Frederic Joubert European Flavours & Fragances CEO

06-04-2022 15:50 06-04-2022 16:15 Europe/Madrid Halal food ingredients: a growing need and a source of innovation

The need to certify halal throughout the whole production chain means that companies have to find suppliers of all kinds of certified halal food ingredients (dyes ....) This growing need has led many companies to have to develop a R&D consistent with the halal certification of the final product. And there are many companies that have opened new lines of business due to the development of this type of ingredient.

Conference Room
15:50h - 16:15h Conference Room Free
16:15h
Round Table | The Alimentaria Hub Halal Congress

Sophistication of the halal consumers & Muslim friendly marketing.

Saad Ahmad
Saad Ahmad Muslim ad Network Managing Partner
Yvonne Maffei
Yvonne Maffei MyhalalKitchen Founder

06-04-2022 16:15 06-04-2022 16:40 Europe/Madrid Sophistication of the halal consumers & Muslim friendly marketing.

The growth of the Muslim population at a global level, its youth and digital skills and the significant development of a global Muslim middle class have made its tastes and consumption patterns increasingly demanding, sophisticated and diversified. This, together with the massive use of digital technologies by these consumers, has led to the emergence of new marketing channels specialized in this type of consumer (Islamic marketing) and a whole digital world around them (influencers ...)

Conference Room
16:15h - 16:40h Conference Room Free
16:40h
Round Table | The Alimentaria Hub Halal Congress

Digital technology: a facilitator of business opportunities in the halal market (B2B, apps…)

Irwan Shah
Irwan Shah eHalal CEO & founder

06-04-2022 16:40 06-04-2022 17:00 Europe/Madrid Digital technology: a facilitator of business opportunities in the halal market (B2B, apps…)

The exponential development of new digital technologies, together with the new consumption dynamics generated by the current context of Covid-19, are favoring new opportunities in the halal segment. The emergence of all kinds of digital tools adapted to the halal consumer as well as bringing together halal supply and demand are multiplying business opportunities. This round table will present international success stories in this field as well as possible future scenarios.

Conference Room
16:40h - 17:00h Conference Room Free
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