Track: Halal Congress

This presentation will expose what the halal certificate is, how to get it and what business opportunities it opens in the food sector. For companies to benefit from the growth in the halal food consumption, they need to identify the market they want to target, and consequently decide which certification company is the optimal to enter that country with the best guarantees of success, since there are multiple certifiers. It will also explain what commercial values halal certification entails for the Muslim consumer.

In this session we will present the main global figures of the growth of halal food consumption, with special reference to consumption in Europe as well as in the Middle East and Southeast Asia. Likewise, the impact of the Covid crisis in this consumer segment will be analysed. Some key trends in halal consumption will be pointed out in this context and medium-term scenarios will be drafted. 

In this session we will present the main global figures of the growth of halal food consumption, with special reference to consumption in Europe as well as in the Middle East and Southeast Asia. Likewise, the impact of the Covid crisis in this consumer segment will be analysed. Some key trends in halal consumption will be pointed out in this context and medium-term scenarios will be drafted. 

This round table will present the main characteristics of halal consumption and the main business opportunities offered by the Muslim consumers in some key strategic markets for this sector. These will include the UK market, the main Gulf markets (Saudi Arabia and the United Arab Emirates), Indonesia and the Spanish market. 

The Masala73 curry bar is a benchmark of modern Indian cuisine in Barcelona. With part of their team of Indian origin, they have a special sensitivity when preparing their menu. In this presentation they will tell us about the different types of clients who frequent their space and how to design a menu where they indicate, apart from allergens, which dishes are halal.

It all started in a Food truck, an old Mercedes Benz bus, where they prepared quality Indian street food.

Shortly after, due to high demand for events, the bus kitchen out-of-box for them.

It was then that the idea of ​​opening the first curry bar in the city arose, with a very short menu, which changes every season of the year, taking advantage of the products of each season. Its chef and co-founder, Kuldeep Singh, prepares artisan Indian cuisine, taking care of even the smallest detail in each cooking and preparation, uses organic/halal ingredients, prepares the naans daily and by hand, with sourdough.

Chef Paul Haddad will tell us about how at the beginning of 2016 he began to take charge of the Lebanese cuisine of the Mandarin Oriental Hotel, where he delves into cooking with Halal ingredients, given that Lebanese cuisine is the best considered within the Arab world, a regular customer of the hotel.

Also about how he left the Mandarín hotel to create his own label, a restaurant with a new concept of Lebanese food in Barcelona, ​​fleeing from the more regional aspect of culture.

Beirut•Barcelona. During the session he will show fusion cuisine elaborations. Where he creatively exploits his Lebanese condition, to give his Mediterranean dishes the most fragrant and delicate combinations, many times exported from the Near East.

This roundtable will discuss the growing sophistication of the Muslim consumer and the business opportunities this offers. Values such as 'healthy', bio, eco ... associated with halal consumption are leading companies to sophisticate their products. Similarly, 'ready made' halal products are increasingly demanded by Muslim consumers. 

The need to certify halal throughout the whole production chain means that companies have to find suppliers of all kinds of certified halal food ingredients (dyes ....) This growing need has led many companies to have to develop a R&D consistent with the halal certification of the final product. And there are many companies that have opened new lines of business due to the development of this type of ingredient.

The growth of the Muslim population at a global level, its youth and digital skills and the significant development of a global Muslim middle class have made its tastes and consumption patterns increasingly demanding, sophisticated and diversified. This, together with the massive use of digital technologies by these consumers, has led to the emergence of new marketing channels specialized in this type of consumer (Islamic marketing) and a whole digital world around them (influencers ...)

The exponential development of new digital technologies, together with the new consumption dynamics generated by the current context of Covid-19, are favoring new opportunities in the halal segment. The emergence of all kinds of digital tools adapted to the halal consumer as well as bringing together halal supply and demand are multiplying business opportunities. This round table will present international success stories in this field as well as possible future scenarios.