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The Hotel of “Encounters of the Third Kind” – Digitalization and innovation in the Hotel Sector

The Horeca Hub Hospitality

Tuesday 19, 10:45h - 11:10h | Hall 6 | The Horeca Hub – Talks Stage 2
19-03-2024 10:45 19-03-2024 11:10 Europe/Madrid The Hotel of “Encounters of the Third Kind” – Digitalization and innovation in the Hotel Sector

These days, it seems society is evolving faster and faster, nearly at break-neck speed. Trends push forward, are born and die in ever shorter cycles and it is very
hard to figure out where we stand and what guests want. Two big macrotrends encompass it all: sustainability and digitalisation. And tourists are more and more digital and sustainable. Do we hoteliers know what they want?... Do we know what we want?

Hall 6 | The Horeca Hub – Talks Stage 2

These days, it seems society is evolving faster and faster, nearly at break-neck speed. Trends push forward, are born and die in ever shorter cycles and it is very
hard to figure out where we stand and what guests want. Two big macrotrends encompass it all: sustainability and digitalisation. And tourists are more and more digital and sustainable. Do we hoteliers know what they want?... Do we know what we want?

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