Hall 5

A spectacular exhibition of almost 300 new launches

Innoval is the exhibition space for products that represent a real innovation in the sector. Some 300 new products are presented in this large exhibition which serves as a gateway to The Alimentaria Hub.

Look for inspiration and be surprised in this space where brands present their commitment to quality and constant adaptation to consumer needs through innovation, research and development of new products.

Healthier, more nutritious and ecological natural ingredients, suggestive combinations of flavours and textures, new sensations, more practical packaging or revolutionary formats are just a small sample of the products shown in Innoval’s showcases.

Innoval Awards 2022

Learn about all the winning products in the 2022 edition of the Innoval Awards

2022 figures





450 m2

exhibition area


exhibiting companies


Innoval Awards



Discover the Innoval 2018 catalogue

The catalogue collects and documents all the novelties presented in Innoval. In it, the participating brands show their products and their innovation keys.

Product categories

The products presented at Innoval are organised into 8 categories by product type:

Innoval Awards

The Innoval Awards, organised by Alimentaria, highlight the efforts made by manufacturers in the conception, development and launch of innovative products on the Spanish market between April 2018 and April 2022.

The Innoval Awards highlight the 16 best innovations divided into:

Retail Award

An award for the best innovation in the retail sales channel

Horeca Award

An award for the best innovation in the Horeca sales channel

Impulse Award

An award for the best innovation in the impulse buy sales channel

International Award

An award for the best international innovation

Four trend awards

An award for the best innovation in each of the three trends categories (pleasure, practicality, health and sustainability)

The new sampling

The most innovative products of Alimentaria are available in the Kuvut smart lockers distributing samples of ambient, chilled and frozen products. Consumers will be able to try the Innoval products with Kuvutbox, box full of new products that the consumers will receive at home.

Kuvut understands the central role of visitors to shape brands. That’s why Kuvut give them the opportunity to share their opinion and take part in the marketing of their favourite brands. Over 500,000 visitors have had the chance to discover over 2,000 products from PepsiCo, Nestlé, Heineken or Freixenet among others in Spain, France and Italy.

Interested in participating in Innoval?

For any questions, contact our team. We will guide and advise you to make your participation a success.

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