As well as being a commercial platform, Alimentaria is notable for its close relationship with the food and tourism industries, putting the spotlight on gastronomy, innovation and trends through a wide range of activities.

The extensive activity programme features the latest industry launches as well as revealing the latest trends and generating knowledge. It will also showcase gastronomy and the restaurant industry as the sector’s greatest allies when it comes to promoting the variety and quality of its food and drink products.

Activities at Alimentaria

The activities at Alimentaria are designed to strengthen the connection between gastronomy, industry and tourism, to promote innovation in the sector, and to open up international business opportunities.

Where innovation and networking shake hands

Innovation and the latest trends come together at The Alimentaria Hub. The meeting point for discovering what the future of the food industry will bring.

Congresses, seminars, conferences, and presentations of studies involving more than 200 speakers; exhibitions, awards ceremonies, networking areas and an export advisory service.

An experiential gastronomic space: a sensorial and participative revolution

A dynamic, interactive space of gastronomic creation featuring presentations, show-cooking demonstrations, workshops and tasting sessions, open to all exhibitors and visitors at Alimentaria and conducted by some of the top chefs on the current culinary scene.

An entertaining proposition with multidisciplinary areas designed to arouse the interest of everyone at Alimentaria with a stake in the Horeca channel.

A spectacular trade show with almost 300 new launches

Although Alimentaria in itself is a compendium of new products, Innoval is the place at the show to find the latest launches in the food industry and serves as a barometer of trends.

Innoval is the exhibition space for products that represent a genuine innovation in the sector. Showcasing almost 300 new products, this area forms the gateway to The Alimentaria Hub.

A self-guided tasting session and the latest trends in the AOVE world

A bar featuring more than 100 different virgin olive oils from all over Spain for visitors to taste individually at a leisurely pace by following the descriptive file notes.

An area full of flavour and variety which is always very popular with national and international buyers, distribution representatives, the retail sector, the gastronomic sector and the HoReCa channel, where they can discover all the flavour, quality and variety of the finest olive oils along with the latest trends.