Where coffee becomes a transformative experience
An opportunity for hospitality professionals to reinvent their offering, surprise their customers, and take their business to the next level.
CONGRESS
The Coffee Opportunity
Discover the power of coffee for your business!
Do you want to sell more, earn more and improve your positioning? Coffee is much more than a beverage: it’s an experience, a profitability driver and an opportunity to set yourself apart.
Topics that will inspire you:
- Coffee as a driver of profitability and brand positioning
- New consumers, new consumption moments
- Origin, storytelling and authenticity: the key to connecting
- Technology and automation to grow your business
- Design Thinking applied to coffee: space, service and value proposition
- Sustainability that generates profits
- Coffee and business: activate complementary categories and multiply your revenue
📅 23 March 2026
Would you like to know how to take part?
Competitions and Championships
Latte Art Battles
Competitions full of technique and spectacle, where cup design becomes true art.
📅 24 March 2026
1st Hospitality Students Barista Championship
A unique opportunity for future professionals to showcase their talent in the art of coffee!
📅 25 March 2026
The world of coffee in Pavilion 7!
Coffee Route
The Coffee Route promotes and highlights the entire coffee ecosystem in Hall 7. Your partners to guide you on how to earn more with coffee! Come and discover them.
Partners and sponsors
Main partner
Sponsors
