La Ruta Eco
Alimentaria supports the growth of the organic food market
La Ruta Eco at Alimentaria 2026 connects market, innovation and sustainability, showcasing all exhibitors who include organic products in their portfolios. The must-visit stop along the route will be the Organic Foods show, taking place in Hall 5, with La Plaza Eco serving as the central hub for conferences and networking within the organic sector.
Nuestro propósito:
- To inspire you with the trends shaping the sector.
- To provide market insight and real business opportunities.
- To support the evolution of your organic proposition, from product development to point of sale.
Discover La Ruta Eco at Alimentaria 2026!
NATIONAL TRENDS IN ORGANIC FOOD
Sustained growth and consolidation of household consumption, with a market exceeding €3 billion (MAPA, Ecovalia)
Key trends include:
- Strong consumer loyalty (heavy users) and increased purchase frequency: present in nearly 70% of Spanish households, with around eight purchase occasions per household per year (Nielsen) and an average annual per capita spend of €66 (Ecovalia).
- Some of the most dynamic categories include: dairy and fermented products, baby food, functional beverages and kombucha, bakery products, seeds, teas and infusions.
- A strong focus on health, wellbeing and functionality.
- Innovation in convenience and sustainable formats.
- Differentiation through origin, certification and transparency.
- Cross-channel development: large-scale retail, specialist channels and e-commerce.
- Sustainability and climate resilience as current and future competitive advantages.
INTERNATIONAL TRENDS IN ORGANIC FOOD
Continued global expansion of organic agricultural land, reaching 98.9 million hectares worldwide (FiBL)
Key trends include:
- Growth in the number of producers and increasing professionalisation of the sector.
- Sustained expansion of the global organic food market.
- Europe, North America and the Middle East as key drivers of consumption and value. The United States (€59bn), Germany (€16.1bn) and China (€12.6bn) are the leading markets by volume (FiBL).
- Strong development in Latin America, Africa and Asia, emerging as major production hubs.
- Countries leading in per capita consumption and market share are driving innovation.
- Organic food is consolidating its position as a key pillar for: food security, biodiversity protection, climate change adaptation and the development of sustainable value chains.
The must-visit stop on La Ruta Eco
To highlight the importance of this sector, La Plaza Eco is being launched for the first time—a dynamic, multidisciplinary space that will serve as the sector’s central hub at Alimentaria. It will feature a comprehensive programme of activities, keynote talks, product presentations, and networking opportunities.