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    Mariona Gaspà Suriol

    Foodservice knowledge | FoodService Knowledge Barcelona
    Mariona Gaspà Suriol

    Biography

    I hold a Degree and a Master’s in Business Administration and Management from Esade, with a specialization in Marketing. I have worked in manufacturing companies, always closely linked to the professional channel, and more specifically to the restaurant sector. Specialized in Foodservice, I currently work at Aecoc, where my goal is to help our members grow within the Horeca channel and foster collaboration among the different players in the value chain, leveraging consumer insights and key market trends.

    Sessions

    11:15h
    Round Table | The Coffee Stage

    When coffee is at the center. HORECA models that work

    Alberto Velarde
    Alberto Velarde East Crema Coffee - Speaker
    Jon Martínez
    Jon Martínez - Speaker
    Mariona Gaspà Suriol
    Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Moderador
    Pablo Lucchetta
    Pablo Lucchetta - Speaker

    2026-03-23 11:15 2026-03-23 11:45 Europe/Madrid When coffee is at the center. HORECA models that work

    Real-life cases of operators who have turned coffee into the strategic backbone of their business model. Contemporary, profitable concepts aligned with new customer expectations. This roundtable discussion brings key decisions, practical learnings, and avoidable mistakes to the table, showing how coffee can become a powerful competitive differentiator. Direct inspiration for hoteliers, restaurateurs, and coffee professionals who want this category to move beyond being a mere add-on and become a true driver of success.

     The Coffee Stage
    Mon 23 11:15h - 11:45h The Coffee Stage Free access
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    10:45h
    Presentation | The Coffee Stage

    The coffee category is transforming. Data, formats, and real opportunities

    Mariona Gaspà Suriol
    Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Speaker

    2026-03-23 10:45 2026-03-23 11:15 Europe/Madrid The coffee category is transforming. Data, formats, and real opportunities

    The coffee category is evolving at great speed within the OOH channel. New models, hybrid concepts, and proposals are emerging in response to increasingly demanding and better-informed consumers. This session presents the key insights from the Local Heroes Coffee & Bakeries report, focusing on trends, operational complexity, structural challenges, and growth levers. An essential snapshot to understand where today’s opportunities lie and how to capitalize on them from a business perspective.

     The Coffee Stage
    Mon 23 10:45h - 11:15h The Coffee Stage Free access
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