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Marta Munné Picart

Studies Manager | Aecoc ShopperView Barcelona , Spain
Marta Munné Picart

Biography

With over 15 years’ experience in market research, Marta has built a career on the study of shopper behaviour and consumption from different angles and different mass market sectors. Over her career she has worked alongside large domestic and international companies in growth strategy development through the design and launch of new products and marketing campaigns. Marta has a degree in Economics from the University of Girona and completed a Ma

Sessions

16:00h
Presentation | The Alimentaria Hub

Satisfy the shopper and the retailer on the path of innovation

Rosario Pedrosa
Rosario Pedrosa AECOC Commercial Strategy and Marketing Area Manager Speaker
Marta Munné Picart
Marta Munné Picart Aecoc ShopperView Studies Manager Speaker

19-03-2024 16:00 19-03-2024 17:00 Europe/Madrid Satisfy the shopper and the retailer on the path of innovation

We will talk about how the shoppers perceive innovation, their unmet needs and how to efficiently get it to the point of sale through the recommendations of the AECOC Innovation Guide.

Register here

Hall 5 | The Alimentaria Hub – Agora by Aecoc
Tue 19 16:00h - 17:00h Hall 5 | The Alimentaria Hub – Agora by Aecoc
11:00h
Presentation | The Horeca Hub

Beyond the dish: What’s happening in foodservice? Four visions, one consumer

Maria Castroviejo
Maria Castroviejo Research Food and Agribusiness de Rabobank Analyst Senior Speaker
Marta Munné Picart
Marta Munné Picart Aecoc ShopperView Studies Manager Speaker
Mariona Gaspà Suriol
Mariona Gaspà Suriol Aecoc Foodservice Knowledge Foodservice Knowledge Speaker
Antonina Degler
Antonina Degler Aecoc Foodservice Knowledge Project Manager Speaker

19-03-2024 11:00 19-03-2024 12:45 Europe/Madrid Beyond the dish: What’s happening in foodservice? Four visions, one consumer

Talk 1: The European OOH market: evolution of the channel and challenges for companies in the sector
María Castroviejo

Talk 2: The consumer’s vision: Consumer trends and habits
Marta Munné

Talk 3: The vision of international foodservice: a journey of inspiration
Mariona Gaspà

Talk 4: The vision of national foodservice: landing trends
Antonina Degler

Hall 6 | The Horeca Hub – Main Stage
Tue 19 11:00h - 12:45h Hall 6 | The Horeca Hub – Main Stage
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