Conference
Arroz Dacsa: Turning a basic into a love brand
Thursday 21, 12:00h - 12:30h
| Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
21-03-2024 12:00
21-03-2024 12:30
Europe/Madrid
Arroz Dacsa: Turning a basic into a love brand
Lorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.
Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBankLorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.