Track: Marketing and Communication

In an environment where the consumer is increasingly changing, it is essential to enhance the communication strategies of interprofessional products. In this round table, we will discuss how to improve communication with the end consumer and the role of the hospitality industry in this communication.

Conference about branding. BRAVE BRANDS.

Lorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.