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Table&Atmosphere

The Horeca Hub The Shift

Tuesday 24, 15:30h - 18:30h | Talk Stage 1 - The Horeca Hub Free access
2026-03-24 15:30 2026-03-24 18:30 Europe/Madrid Table&Atmosphere

EXPERIENCE IS NO LONGER EATEN, IT IS FELT

 

Customers no longer remember what they ate, they remember how they felt.

In this Focus Session, you will discover how the space becomes a strategic tool: lighting, sound, tableware, rhythm, and atmosphere working together to influence perception, dwell time, and repeat visits.

Designing experience is no longer just aesthetics, it is a business decision.

INDUSTRY LEADER: Paqui Cánovas

Talk Stage 1 - The Horeca Hub

EXPERIENCE IS NO LONGER EATEN, IT IS FELT

 

Customers no longer remember what they ate, they remember how they felt.

In this Focus Session, you will discover how the space becomes a strategic tool: lighting, sound, tableware, rhythm, and atmosphere working together to influence perception, dwell time, and repeat visits.

Designing experience is no longer just aesthetics, it is a business decision.

INDUSTRY LEADER: Paqui Cánovas

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