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Cameron Fraser

Founder | Gertel & Fraser Vajillas Vivas
Cameron Fraser

Biography

Education. 1995-96 MA in European Fine Art, Winchester School of Art, Barcelona, (Spain) and Winchester (England) 1992-93 Graduate Diploma in Fine Art, Melbourne University, Australia 1987-89 Bachelor of Fine Art, Latrobe University, Australia Solo Exhibitions 2024 From there to here Australian Galleries, Melbourne 2019 What are you looking at? Australian Galleries, Melbourne 2014 Transcience, Celia Lendis Gallery Moreton in Marsh 2011 ‘Whisper’ Australian Galleries, Melbourne 2010 Sargadelos, Barcelona 2006 Laeitana Palace Barcelona 2005 Australian Galleries, Melbourne, New work

Sessions

17:50h
Round Table | The Horeca Hub

Your tableware defines your experience and positioning

Cameron Fraser
Cameron Fraser Gertel & Fraser Vajillas Vivas Founder Speaker
Nacho Rojas
Nacho Rojas Peldaño - Restauración News y MAB Hostelero Hospitality & Foodservice Business Unit Director Moderador
Paula Gertel
Paula Gertel Gertel & Fraser Vajillas Vivas Founder Speaker
Tomás Fernández
Tomás Fernández Comas - Speaker

2026-03-24 17:50 2026-03-24 18:20 Europe/Madrid Your tableware defines your experience and positioning

We analyze a key and often undervalued element: the support. Tableware doesn’t just present food; it defines the concept, expresses identity, interacts with the gastronomic proposal, and shapes the perception of price and value. A conversation about how plates, textures, and materials build a story, differentiate the restaurant, and elevate the customer experience from the very first visual impact.

 

Talk Stage 1 - The Horeca Hub
Tue 24 17:50h - 18:20h Talk Stage 1 - The Horeca Hub Free access
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