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Irene Amat

Founder | Itama Pastelería Spain
Irene Amat

Biography

After working at Oriol Balaguer's bakery, Streetxo London, Harrods and Mandarin Oriental Ritz, she is launching her project in Madrid: Itama Bakery, focusing on signature individual pastries.

Sessions

15:15h
Culinary Demonstration | The Bakery & Pastry Hub

The product as an experience: A sensory journey through the bakery.

Irene Amat
Irene Amat Itama Pastelería Founder Speaker
Lluc Crusellas
Lluc Crusellas Eukarya Xocolat Founder Speaker

2026-03-25 15:15 2026-03-25 15:55 Europe/Madrid The product as an experience: A sensory journey through the bakery.

They will discuss the various factors that alter, enhance or modify a product into a unique and memorable experience. From the first impression on social media to the final moment when the dessert is tasted, thus going through its transformation.

 The Bakery & Pastry Hub
Wed 25 15:15h - 15:55h The Bakery & Pastry Hub Free access
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