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    Joan Gurguí

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    Joan Gurguí

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    10:20h
    Round Table | The Horeca Hub

    When HORECA and Retail join forces

    Joan Gurguí
    Joan Gurguí La Bikinería - Speaker
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager Moderador

    2026-03-23 10:20 2026-03-23 10:50 Europe/Madrid When HORECA and Retail join forces

    The boundaries between HORECA and Retail are blurring, giving way to new strategic alliances that open opportunities for growth, visibility, and diversification. In this roundtable, we explore how restaurateurs and retail operators are learning to work together: how these collaborations are built, how they are negotiated, which models work best, and the challenges they pose in terms of brand, operations, and control. A key conversation to understand how these alliances are redefining customer access and expanding the playing field for both sectors.

     Talk Stage 1 - The Horeca Hub
    Mon 23 10:20h - 10:50h Talk Stage 1 - The Horeca Hub Free access
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