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José Muñoz Barrasa

Head of Robotics B2B | Muzybar
José Muñoz Barrasa

Biography

Head of Robotics at Muzybar Robotics: Official importer of Pudu Robotics for Spain, Portugal, and Andorra. We offer service robots with cutting-edge technology and a 100% B2B approach for integrators and distributors. We move fast and always work through channel partners with a forward-looking vision. The goal? To make robotics stop being “the future” and start working today.

Sessions

11:45h
Round Table | The Horeca Hub

Automation and Robotics for Cost Efficiency

Alex Salvador
Alex Salvador AER Automation Managing Director Moderador
Cesar Pérez Araque
Cesar Pérez Araque Vincci Hotels Quality and sustainability manager Speaker
Isidro Fernández
Isidro Fernández BUMERANIA CEO & Founder Bumerania Robotics Speaker
Jorge Salas Solanilla
Jorge Salas Solanilla JOB&TALENT Managing Director Speaker
José Muñoz Barrasa
José Muñoz Barrasa Muzybar Head of Robotics B2B Speaker

2026-03-24 11:45 2026-03-24 12:30 Europe/Madrid Automation and Robotics for Cost Efficiency

Hospitality is, by definition, a deeply human industry. Yet in a context of cost pressure, talent shortages, and rising guest expectations, automation and robotics are emerging as key levers of the new operating model. This roundtable explores how technology can free up time, reduce friction, and improve economic efficiency without dehumanizing the guest experience. On the contrary, when applied effectively, it allows teams to focus on what truly adds value, enhance service quality, improve working conditions, and build hotels that are more profitable, sustainable, and ready for the immediate future.

 Talk Stage 1 - The Horeca Hub
Tue 24 11:45h - 12:30h Talk Stage 1 - The Horeca Hub Free access
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