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Pablo Bellenda

Marketing Director at Aplus Gastromarketing | A+ Marketing
Pablo Bellenda

Biography

Pablo Bellenda is a professional with more than 15 years of experience in creativity and creative advertising. Since 2017, he has led the strategy of Aplus Gastromarketing and FACYRE (Spanish Federation of Chefs and Pastry Chefs). He has worked at renowned agencies such as Cheil for Samsung Spain and at TBWA Spain for brands including Absolut, McDonald’s, Michelin, Grupo Osborne, Häagen-Dazs, Telepizza, and Chevrolet. He specializes in content creation and gastronomic marketing strategies.

Sessions

17:15h
Round Table | The Horeca Hub

Cities that Feed Better: The New Urban Pact for Foodservice

Alfredo García-Plata Fernández
Alfredo García-Plata Fernández Municipio 1 Former mayor of Torrelodones and promoter of Smart Food City Speaker
Pablo Bellenda
Pablo Bellenda A+ Marketing Marketing Director at Aplus Gastromarketing Moderador

2026-03-23 17:15 2026-03-23 17:45 Europe/Madrid Cities that Feed Better: The New Urban Pact for Foodservice

Cities are redefining how the urban food system is organised to address challenges related to mobility, sustainability, coexistence and efficiency. In this roundtable, different municipalities share how they are designing new models for sourcing, distribution and waste management that create a real balance between restaurateurs, distributors, customers and residents. A win-win approach that demonstrates how public-private collaboration is key to building smarter, more viable foodservice ecosystems aligned with new regulatory and social demands.

 Talk Stage 1 - The Horeca Hub
Mon 23 17:15h - 17:45h Talk Stage 1 - The Horeca Hub Free access
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