Pablo De La Rica

Retail y Food Service Knowlege | AECOCSpain
Pablo De La Rica


With more than 20 years of experience in FMCG Retail, he leads the Retail and Food Service Knowlege Area of AECOC with the purpose of being the source of knowledge, analysis and trends of national and international Retail and Foodservice. 


Conference | The Alimentaria Hub Consumer

X-Ray of mass consumption and strategic trends

Pablo De La Rica
Pablo De La RicaAECOCRetail y Food Service Knowlege
14-09-2020 17:0014-09-2020 18:00Europe/MadridX-Ray of mass consumption and strategic trends

The mass market in Spain has its own characteristics that shape its evolution. The lack of concentration, the great weight of the market leader, the low estimate of growth due to the stagnation of the birth rate or the excellent evolution of short range retailers are some examples. On the other hand, the regional distributors have a differential and complementary model that is committed to fresh products, as well as to the breadth and depth of the assortment as a value proposition. However, the search for differentiation as a survival strategy and as an alternative to price must respond to the key trends demanded by consumers: health, sustainability and convenience.

Hall 5 - Agora by AECOC
Mon 14 17:00h - 18:00h Agora by AECOC Free Access

Alimentaria & HOSTELCO 2020
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.