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    Paula Gertel

    Founder | Gertel & Fraser Vajillas Vivas Barcelona
    Paula Gertel

    Biography

    Paula Gertel (San Francisco, 1973) is a ceramic artist and co-founder of Gertel&Fraser, a studio creating ceramic tableware for contemporary fine dining. Her childhood across different countries shaped her relationship with food and craftsmanship. This background is reflected in pieces that express memory, character, and a deep respect for the handmade process.

    Sessions

    17:50h
    Round Table | The Horeca Hub

    Your tableware defines your experience and positioning

    Cameron Fraser
    Cameron Fraser Gertel & Fraser Vajillas Vivas Founder Speaker
    Gerard Crous
    Gerard Crous PORDAMSA Director Comercial Speaker
    Nacho Rojas
    Nacho Rojas Peldaño - Restauración News y MAB Hostelero Hospitality & Foodservice Business Unit Director Moderador
    Paula Gertel
    Paula Gertel Gertel & Fraser Vajillas Vivas Founder Speaker
    Tomás Fernández Fernandez
    Tomás Fernández Fernandez Comas Commercial Director Speaker

    2026-03-24 17:50 2026-03-24 18:20 Europe/Madrid Your tableware defines your experience and positioning

    We analyze a key and often undervalued element: the support. Tableware doesn’t just present food; it defines the concept, expresses identity, interacts with the gastronomic proposal, and shapes the perception of price and value. A conversation about how plates, textures, and materials build a story, differentiate the restaurant, and elevate the customer experience from the very first visual impact.

     

     Talk Stage 1 - The Horeca Hub
    Tue 24 17:50h - 18:20h Talk Stage 1 - The Horeca Hub Free access
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