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    • The Coffee & Tea Route

    A sensory and strategic journey for your business

    The Coffee & Tea Route is more than just a tour: it’s an experience that connects tradition, innovation, and expert advice. Here, roasters, manufacturers, and distributors become strategic partners, helping you create something unique and profitable.

    Our aim? To inspire, advise, and support you in the evolution of your business.

    Explore the Coffee & Tea Route at your own pace!

    • 45+ EXHIBITORS
    • PAVILIONS: 1, 2, 4, 5 & 7

    Explore all areas of the route to connect with the entire coffee and tea ecosystem

    Locate all exhibitors on the route map
    P1
    P2
    P4
    H4
    P5
    P7

    TIRMA

    Pavilion P1, Street A, Stand 282

    TIRMA

    Pavilion P1, Street A, Stand 282

    RIANTEA

    Pavilion P2, Street F, Stand 151

    TEAVOILA

    Pavilion P2, Street C, Stand 141

    DELIPROD

    Pavilion H4, Street C, Stand 130

    GLOOP

    Pavilion H4, Street C, Stand 2

    ELTAR

    Pavilion P7, Street B, Stand 31

    KRACO

    Pavilion P7, Street B, Stand 41

    MOKATE

    Pavilion P7, Street B, Stand 31

    INCAPTO

    Pavilion P7, Street C, Stand 70

    MAZZER

    Pavilion P7, Street C, Stand 40

    BICAFE

    Pavilion P7, Street E, Stand 21

    Learn about the 4 activities designed to boost your business vision

    Monday 23 March | 9:30AM – 18:30PM
    Tuesday 24 March | 9:30AM – 18:30PM
    Wednesday 25 March | 9:30AM – 18:30PM
    Friday 26 March | 9:30AM – 18:30PM
    EXPLORE ALL ACTIVITIES

    INTERNATIONAL COFFEE TRENDS

    Coffee: Innovation, wellness and sustainability in every cup

    Coffee remains a global ritual, but these days it’s being reinvented with innovation, functionality, and sustainability. Discover what’s trending:

    • Innovative flavors & formats: Limited editions, compostable capsules, and drip bags for unique experiences.
    • Filter coffee on the rise: Preferred by more than 50% of consumers.
    • Wellness in every cup: Functional ingredients such as adaptogens and nootropics.
    • Sustainable commitment: Transparency, certifications, and recyclable packaging.
    • Accessible Luxury: Unique origins and premium experiences for every customer.

    INTERNATIONAL TEA TRENDS

    Tea: Wellness, matcha and sustainability set the trend

    Tea consumption is geared towards wellness, naturalness, and personalized experiences, with a strong presence of matcha and a focus on sustainability.
    • New flavors & formats: limited editions, creative blends, and caffeine-free alternatives.
    • Functionality & health: natural ingredients, adaptogens, probiotics, and blends for energy, relaxation, and digestion.
    • Sustainability: traceable origins, eco-friendly packaging, and ethical commitment.
    • Premium experiences: exclusive products and attention to young consumers and women.
    • Matcha: a global star for its antioxidant benefits and versatility, present in beverages, desserts, and even cocktails.

    THE COFFEE & TEA ROUTE

    From supplier to partner: your ally in business

    On the Coffee & Tea Route, the ecosystem becomes a strategic advisor. We help you design memorable experiences, optimize your offerings, and anticipate trends to stand out in the market.

    Connect with our experts in Hall 7

    AGENDA & ACTIVITIES

    Learn, taste, connect

    The Congress, workshops, tastings, and live demonstrations to discover new techniques and opportunities. Experience it all and take away ideas that make a difference. Don’t miss the Coffee Stage program.
    SEE MORE
    • 45+ EXHIBITORS
    • HALLS: 1, 2, 4, 5 & 7