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The Map of New Tourism

The Horeca Hub The Shift

Monday 23, 13:40h - 14:20h | Talk Stage 2 - The Horeca Hub Free access
2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

Talk Stage 2 - The Horeca Hub

A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

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